These were the most popular resources among Event Marketers in the last 12 months.
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Don't let your event content go to waste! These simple ways to repurpose your event content will help maximize your marketing results across channels.
With cross-functional projects and aggressive revenue goals, event marketers are way more than event planners. Explore the ever-evolving role of B2B event leaders.
Looking for ways to elevate your digital event and boost brand awareness? Get all the inspo you need with these 11 digital event branding examples!
Looking to integrate some fall festivities into your marketing strategy? Learn more about how seasonal marketing can help you level up.
Hosting a virtual roundtable event? Ditch the boring B2B playbook, and try our 10-step process for planning engaging roundtable discussions.
We often review campaigns for our clients, and we're always surprised at how many marketers aren't
Event content can be a powerful tool in any marketing team's arsenal. Find out how you can extend the life of that content to unlock even more value.
Finding an affordable way to market yourself at a trade show can be a challenge. As a small business owner, you may not have the budget to purchase or rent an extensive trade show booth display, so you'll need to be creative to get people's attention.
iPad kiosks are a handy solution that can be used in a few different ways depending on the trade show lead capture app and software you download.
In case you're wondering what an iPad kiosk is, it's simply an iPad enclosed in either a kiosk stand, wall mount, or table top stand. The tablet is used to display all kinds of marketing material intended to attract attendees to your booth, often with the dual purpose of collecting their email addresses. iPad kiosks sometimes require interaction from people and other times passively display visually appealing assets.
Here are eight different ways you can use an iPad kiosk at your next trade show to showcase your product and capture leads:
1. Sales video
2. Trivia quiz
3. Product design
4. Photo slideshow
5. Market research survey
6. Giveaway contest
7. Recruiting form
8. Newsletter sign up
What's the secret to getting people to attend your virtual event? Jason and Mark break down some of the ways they promoted a theirs.
From planning to execution, these product marketing strategy templates will get you rolling on your product marketing process.
