What's working in B2B marketing:
PURPOSE-DRIVEN CONTENT
Creating a POV that focuses on solving real customer problems, not just pushing your product, builds lasting trust and engagement. Don't create content that just pushes your product.

What's not working in B2B marketing:
STICKING TO A CONTENT CHECKLIST
Relying on the same old content formats and routines without a clear, compelling POV is causing teams to miss out on real engagement. It's time to move past "checkbox marketing" and create content that truly matters.