The HUGE disconnect that will keep B2B marketers from succeeding
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Evan Huck Evan Huck
The HUGE disconnect that will keep B2B marketers from succeeding

Evan Huck (UserEvidence CEO) and Mark Huber dive into the BTS process of building out their first original research report, The Evidence Gap–their learnings, their mistakes, and the results that are driving some big content bets for 2025 on this episode of The Proof Point.