Using Features vs. Benefits vs. Outcomes in Your Messaging
Associated with
Chris Orlob Chris Orlob
Emma Stratton Emma Stratton
Posted Jun 13, 2024 5 min read
Using Features vs. Benefits vs. Outcomes in Your Messaging

Features, benefits, or outcomes – where should your product messaging zero in on?

With a sea of lukewarm messaging takes out there, here's the lowdown from some folks who really know their stuff.

Anthony Pierri (FletchPMM), Emma Stratton (Punchy), and Chris Orlob (pclub.io) tell us where to shift your focus if you want your messaging to capture the attention of your buyers – and land really well.