Market the problem, not the solution with Brendan Hufford @ Growth Sprints
Associated with
Market the problem, not the solution with Brendan Hufford @ Growth Sprints

Brendan Hufford, founder of Growth Sprints, explains why marketers should stop forcing categories and start solving problems. From the downsides of category creation to the magic of content IP, Brendan dives into how naming a problem can completely shift your marketing strategy. Oh, and he's got hot takes on short-form video, SEO burnout, and why nobody freakin' knows when to buy Salesforce.