Navigating the complexity of change aversion | Inside Intercom
Associated with
Cindy Chang Cindy Chang
Ulaize Hernandez Troyas Ulaize Hernandez Troyas
Posted Mar 12, 2018 7 min read
Navigating the complexity of change aversion | Inside Intercom

Through our journey redesigning Inbox, we learned that while users may not automatically hate change, it's impossible to predict how they will react and how visceral their reactions might be.

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