How do you win in direct-to-consumer? Clorox VP of Growth Vivian Chang is taking the consumer giant's 50+ brands straight to the people with data science, predictive modeling, and deep data-driven insights.

That means moving from general demographics to more precise psychographics to build subscriptions, work hand-in-hand with existing retail channels, and give millennial consumers the ultimate in convenience.

And that requires building a holistic data pool across the CPG enterprise level and connecting all the dots from mobile and CRM and retail.

"CleverTap Engage" is a video interview series featuring the globe's most respected CMOs and executives, shining a light on how to achieve meaningful and memorable customer engagement. The series is co-hosted by Peggy Anne Salz and John Koetsier.