Peggy Anne Salz

I have grown my company to become a top 50 ranked destination providing analysis, custom research and strategic content marketing to the global mobile industry, and mentoring and consulting to tech startups.

I am a frequent Forbes contributor and a guest columnist for a variety of leading media outlets, where I share my insights on mobile marketing, mobile apps, customer engagement and business innovation. I have written hundreds of articles, dozens of white papers, and authored nine books about mobile, both as a lead author and in partnership with global companies including Gemalto, InMobi, SAP Mobile Services and the Mobile Marketing Association.

My most recent book, Apponomics: The Insider’s Guide To A Billion Dollar App Business (InMobi, 2014) provides actionable insights into how companies can market and monetize their apps. It builds on the success of my first book on mobile apps, The Everything Guide To Mobile Apps: A Practical Guide To Affordable Mobile App Development For Your Business (F+W Media, Inc,, 2013), a practical, crowd-sourced book providing businesses and developers with insights on how to make, monetize and market mobile apps. I have also edited and produced the Mobile Operator Guide 2013: The Evolution of Mobile Services: Challenges, Strategies, Opportunities and the Mobile Commerce Guide 2013: Engage Customers & Build Loyalty In Developed And Emerging Markets .

I am currently working together with a client on a new mobile advertising and engagement playbook to equip brands and marketers to map their cross-screen campaigns and strategies to the customer journey.