How your support team improves your product | Inside Intercom
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Des Traynor Des Traynor
Posted Feb 10, 2017 4 min read
How your support team improves your product | Inside Intercom

Blaming your customer support team for unhappy customers is like blaming weathermen for the rain. Sure they're involved, but only on the receiving end. An isolated support team evolve into apologists. With no direct connection to the product team they adapt their workflow accordingly. Instead of becoming excellent at communication, customer education, and case analysis, they instead behave like eskimos, creating 20 different ways to say "We're sorry."

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