Blaming your customer support team for unhappy customers is like blaming weathermen for the rain. Sure they're involved, but only on the receiving end. An isolated support team evolve into apologists. With no direct connection to the product team they adapt their workflow accordingly. Instead of becoming excellent at communication, customer education, and case analysis, they instead behave like eskimos, creating 20 different ways to say "We're sorry."
More Ways to Read:
🧃Summarize--The key takeaways that can be read in under a minute
Get access to the condensed version of this piece, and every other article on The Juice, and so much more.
Start a free account on The Juice and we'll send you weekly emails sharing which podcasts, blogs, guides,
etc. are trending with other marketing or sales pros. We call it the Top 5!
Copy the URL below and share to your favorite social platforms.
How it works
The shared link will allow the reader to click through to the final url for this piece, skipping the need to sign up or log in to engage with the content.