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Tear a page out of "The Last of Us" marketing strategy | BANKNOTES
A modern digital campaign for a TV show comes with a familiar checklist. Using trending songs or sounds on TikTok? Check. Diced-together compilations of the show's greatest moments? Check. Same old, same old? Check, check.Yet the biggest name in TV this year-HBO's "The Last of Us"-is raising eyebrows because of what it didn't do. Some of their best social media marketing has bucked the trends. Instead, they're starting with a new premise:
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