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"We Congregate Around Emotional Stories" - Rand Fishkin, CEO of SparkToro - How Stories Happen #4
The hardest question to answer when we show up publicly might be the simplest question we receive: "Tell me about yourself." Who are you? How'd you get here? What's your story? We then face a choice: we can make the story about us, or we can make it about the thing we're there to say. We can make o
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