There are a lot of different ways to advertise your brand and product.

Despite the array of choices at hand, all types of advertising share two mutual goals: to influence consumers and convert them either into customers or leads. When creating an impactful advertising campaign, no matter the platform, advertisers have a method to their madness that starts with research and strategy.

That madness can be overwhelming, but can also be lessened by categorizing the types of advertising that you and your company will be partaking in. In order to do this, it's important to understand your options.