Leena Joshi is Co-Founder & CEO of CloseFactor, a GTM strategy and execution platform that helps enterprise tech hone in on the exact right prospective customers and accelerates their conversion by helping your sales and marketing teams be contextually relevant to them.

She has led GTM teams at high scale B2B companies such as Splunk, VMware, Redis and has a unique perspective on the convergence of sales and marketing into an efficient, high performing GTM organization.

What You Will Learn:

The differences in go-to-market motions across different stages of organizations. The theme for the year is go-to-market convergence.Leena's experience finding the right go-to-market motion at CloseFactor. Creating an outbound motion through inbound tracking. How selling value is a tactic that is working for CloseFactor.