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Building a Top-Down Sales Strategy While Maintaining a Bottoms-Up Approach with Leena Joshi
Feb 08, 2024
Podcast Episode

- Co-founder & CEO at CloseFactor, helping sales teams multiply and accelerate their pipeline
- Led Go To Market teams in extremely successful IPO scaling enterprise companies including Splunk (from $35M to $450M in revenue), VMware(from $250M - >$2.8bn)
- Expertise in creating go to market strategy for enterprise software/SaaS companies, establishing product positioning and brand awareness with multiple audiences, and enabling field sales to acquire customers
- Relationship builder, great at defining alliances with partners and at integrating customers and community into marketing
- Deep sales and marketing experience in enterprise software product and marketing including messaging, positioning, content, collateral, packaging, pricing as well as analyst and press relations

Accomplishments include:
* Redis early enterprise ARR growth of >100%YoY, recognition in Forrester Waves for Translytical databases and Infoworld technology of the year award
* IT Operational Analytics category creation for Splunk
* Established a partner based GTM strategy for Splunk in application management with other vendors in the space such as AppDynamics, Extrahop, Boundary, Dynatrace
* Let GTM for early cloud offerings from Splunk marking its transition to software subscriptions
* Led the > $1bn VMware vSphere 4 product launch across 8 teams and 60,000 customers

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