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Associated with
John McTigue
Trenton Romph
Ashir Badami
Rahil Anand
Kerry Wheeler
Damian Aguirrechu
Caroline Sutton
Sheldon De Sousa
Posted Mar 9, 2021
•
7 min read
Tying product marketing to revenue
Like it or loathe it, revenue figures spell out in black and white the level of influence a team has had on sales figures and the business bottom line. Product marketing plays an equally fundamental role in generating this revenue as other teams like sales and marketing.
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