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When the CTO and CMO are BFFs: Tech at the Service of Marketing | Optimove Video
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Agathe Westad Agathe Westad
Boris Droutman Boris Droutman
Posted Feb 6, 2020 • 24 min read
When the CTO and CMO are BFFs: Tech at the Service of Marketing | Optimove Video
Optimove Optimove

The CTO of Carbon38 talks about how a close relationship between marketing and IT can offer competitive advantage.

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