Posted Oct 28, 2020
•
20 min read
The 5 key 'personas' behind an award-winning go-to-market team
Successful product marketing is not a one-man-band, it takes a team, and following many interviews over many months I came up with five product marketing personas, which if assembled can create an unstoppable PMM force and award-winning go-to-market team within an org.
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