Associated with
Seema Shah
1 min read
MMM: American Airlines App and Web Engagement Trends in 2Q24
American Airlines downgraded its 2Q24 revenue and profit expectations, citing diminished domestic and corporate business travel. In contrast, United Airlines upheld its forecast and emphasized investments in its app to boost loyalty and bookings. Notably, consumer interaction with US airlines' mobile apps declined in 1Q24, while desktop engagement rose according to ST data.
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