Austin Hay

Austin Hay

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5 Best Practices Marketers Often Overlook When Measuring Retention
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Hello! 👋 My name is Austin, and I am a technical marketing & growth executive.

I started my career as an environmental engineer at USC and then Stanford, but quickly stumbled into my first startup. At Branch, I was the fourth employee and had the privilege of wearing many hats. I fell in love with go-to-market and found joy in helping sellers & marketers use technology to achieve their goals. I've been working in this fun and nebulous space of Martech & enterprise systems ever since.

My career since Branch has been a winding path: I taught myself how to code, built and sold a small $2M martech consultancy to mParticle in 2020, and joined the team as VP of Growth. After, obtaining my CFP during COVID, I jumped into fintech, joining Runway as VP of Business Operations and GTM. At the same time, I built a new martech online educational platform - The Martech Academy - and sold it to Reforge. https://www.reforge.com/blog/2022/2/2/marketing-technology-academy

My career may seem fluid and winding because I love to stay busy, learn new things, and acquire new skills. I'm a greyhound dog dad, triathlete, drone pilot, notary, scuba diver master, certified financial planner, & aspiring water skiier.

Today, I serve as the Head of Marketing Technology at Ramp, am an MBA with Wharton's executive program, and advise, consult, and teach martech on the side. I have experience building technical marketing and business architecture and teams at Walmart, JPMorgan Chase, Mars, Airbnb, Turner, Warby Parker, Notion, Bain, Krisp, and ABinBev. I'm always looking to help new and interesting teams, so feel free to DM me if you want to chat martech!

Want some help with martech? 👀 https://calendly.com/hbeventures/30-min-paid
Want to take my programs at Reforge? ✨ https://program.reforge.com/my-library/214994

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