Toni Hohlbein

I've spent the last decade growing B2B SaaS startups successfully as a CRO, leading to two exits.

I discovered that revenue planning and execution was fundamentally broken. The old approach is finance heavy and is skipping over a ton of important details you as CRO need to know to hit those revenue targets.

The solution: I created an operating model showing the opportunities needed to reach the target, and how resources should be allocated. Using segments, the model considered time, deal sizes, and CAC.

This operating model helped us hit target 12 quarters in a row.

As I learned that other startups had the same problem, I created Growblocks with Olafur & Andrew to help them. Today,

Growblocks is the first and only RP&E platform enabling you to run your operating model at scale.