Jonathan's career path has gone from digital marketing, to craft beer, to healthcare analytics before launching into the world of entrepreneurship with The Juice. While these experiences don't seem related, a diverse skill set and unique perspective are now an advantage as their team is creating a new way to think about B2B marketing. The Juice, built to modernize B2B content marketing, solves a problem he's fought at every step of the journey.
Inbound marketer with 14+ years of experience in enterprise and startup environments. Deep experience in lead generation, content marketing, landing page creation and optimization, and email marketing. Proven strength in increasing brand awareness through social media, event marketing, and partnership outreach.
Areas of expertise:
✔ Content marketing
✔ Data & web analytics
✔ Audience segmentation
✔ Email marketing
✔ A/B testing
✔ Lead generation
✔ Budget management
✔ Copywriting
✔ SEO
✔ Social media
✔ Landing page creation & optimization
✔ Google Analytics
✔ WordPress
SEO & digital marketing expert in Los Angeles. Founder @ Avidon Marketing Group.
My team and I help businesses increase traffic & revenue by expanding their search engine presence and visibility.
We are specialists in every field of digital marketing, including but not limited to:
- Campaign leadership (overall strategy setting, resource & budget management)
- Competitive analysis (competitor audit, degree of competitive difficulty, customer search trends)
- Technical search engine optimization (HTML/CSS/JS improvements, site architecture, crawler accessibility, server log analysis)
- Digital PR / link acquisition (journalistic outreach, story & brand pitching, influencer negotiations)
- Content strategy & creation (on-page SEO, off-page SEO / link acquisition, content calendars)
- Keyword research & analysis (SEO & PPC)
- Tracking & data analysis (Google Analytics, Search Console, numerous third-party vendors)
- Site migration (301 redirect strategy, external link value preservation, XML & HTML sitemap QA, content mapping)
- Conversion rate optimization (multivariate testing, UX, LPO)
- Paid search management (Google Ads, Bing Ads, Facebook Ads)
🔬 Experienced AI & Data Science Consultant partnering with founders and C-suite executives to apply AI and data-driven strategies for organizational growth.
💡 Expert in developing and implementing advanced analytics solutions, machine learning models, and AI strategies to unlock actionable insights and drive business success.
📊 Skilled in data exploration, feature engineering, and model selection for accurate and impactful results across diverse industries, including healthcare, finance, e-commerce, and marketing.
💼 Collaborative advisor, leveraging strong communication and active listening to understand unique challenges and goals. Guiding end-to-end implementation, fostering a data-driven culture, and empowering teams to make informed decisions.
🌐 Proficient in Python, R, SQL, Spark, TensorFlow, PyTorch, and scikit-learn. Continuously updating skills to stay at the forefront of AI advancements.
🤝 Trusted partner, working with founders and C-suite executives to drive AI transformations, enhance decision-making, and accelerate business growth.
Ready to harness the power of AI for your organization? Let's connect and explore how we can unlock your potential through data.
Running partnerships at Ahrefs. Let's do something? Talks about #seo, #growthmarketing, #productmarketing, #marketingstrategy, and #guerrillamarketing
7 years of first-hand experience in product marketing
Things I've done:
Writing content (articles, ad copies, whitepapers, website content)
Setting up growth marketing processes for SaaS companies
Full-cycle video content marketing
Running a Digital Marketing Podcast
Managing people as Head of Content / Product Marketing Manager / CMO
A LOT of SEO-related stuff
Setting up marketing automation
Community management
Crowd marketing
Some shady grey-area stuff
Data-driven conversion rate optimization
Managing paid traffic
A bit of sales and customer care
A lot of conferences, a lot of mentoring, and a lot of learning
Things I'm trying to master:
Public relations
Social media marketing
Developing partnerships
Partner at Waveup | we helped global startups raise $3B+ in funding
Established entrepreneur with an extensive investment banking and VC background. Having executed multiple landmark M&A and venture capital projects I gained unparalleled expertise which I'm utilizing now to help like-minded entrepreneurs succeed in their own ventures.
Co-Founder of MGI Research - a quant-oriented tech industry research and advisory firm. Successful track record with a career spanning over 30 years. Author of numerous research papers, rating and market forecasting methodologies, equity indices and quantitative models. Formerly executive head of enterprise systems research group at Gartner. Strategic councel to tech consumers, tech suppliers and investors. Experienced software industry executive, entrepreneur and board member, founder and co-founder of several tech firms.
Specialties:
* Strategic adviser to technology consumers, investors, boards and management with a focus on reducing costs/risks and on building value
* Industry Research in information technology trends, opportunities and risks
* M&A, buyouts and strategic investments in technology
Co-founder and manager of global performance-based CRO/UXO agency
I run a team of world-class CRO, UX, analytics, and A/B testing experts at ConversionRate.Store. Our strong analytics and UX competence enable us to generate high-impact CRO hypotheses and UX solutions that guarantee an uplift in key eComm metrics.
We are one of the few CRO teams in the world that boasts a ~40% A/B test win rate for our clients. Working with some of the biggest SaaS companies, marketplaces, and eComm sites in Europe and the US, we created a strong in-house CRO methodology that guarantees uplift in key business metrics for all our clients. For every project we take on, we pledge an uplift in ARPU and a tangible positive ROI, or your money back.
I am a regular speaker at top marketing conferences, give lectures to students, and run UX, analytics, and A/B testing course at CRO Academy.
Outreach TL | Affiliate Marketing TL at Sitechecker
Marketing manager
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