VP Demand Generation & Growth | Chief Marketing Officer | 20% Pipeline Growth through GTM Strategy & Full-Funnel Pipeline Optimization | Startup to Series D | SMB, Mid-Market & Enterprise Marketing |$1M to $5B Revenue
Innovative leader, bringing a holistic approach to B2B revenue marketing with 25+ years of experience across industries, company sizes and lifecycle stages. Known for building bridges across GTM functions, driving efficient growth, improving the customer experience and leading revenue management transformation.
KEY ACHIEVEMENTS Include:
✅ Launched account-based marketing (ABM) strategy that generated an incremental $359K in new business pipeline within 7 months, with a 43% conversion rate
✅ Built and managed outbound Sales Development Representative (SDR) motions generating $100K in pipeline and 30% improvement in conversion rates
✅ Achieved 110% Marketing ROI and reduced CPA (Cost per Acquisition) by 50%
✅ Scaled growth from $1M to $1.5M for startup targeting mid-market and enterprise brands, by building and launching an inbound demand generation channel
✅ Led transformation of partnership channel with 2x revenue increase
✅ Rebuilt and pivoted customer marketing program into a strategic retention tool with data-driven metrics
Data-driven Content Marketer | Social Media Expert | Audience Advocate
I'm a PR-minded marketing professional that loves bringing a brand to life.
I excel in digital marketing with a focus on content and social media. I understand how these elements are just one integral part in marketing and communications.
Working closely to a companies audience allows me to understand their wants and needs to ensure the appropriate content is being curated.
CEO at Philly Startup Leaders | Startup & Economic Development Strategist
Leading Philly's startup nucleus through support, mentorship, and funding. Ask me why you should come, stay, start, and scale in Philadelphia.
Formerly, VP of Growth Strategy scaling a Recruitment Marketing tech startup from 1st external hire to 15 globally-distributed peak performers delivering 212% revenue growth. People, Product, and Promotion strategist for early-stage HR & Talent Acquisition technology startups focused on organizational and ecosystem development.
Founder of self-guided career transition startup applying a wellness approach to how talent reskills and self-advocates to land culture-first roles that uniquely fit their goals and work style. Pro bono career transition coach for COVID-displaced and burnt out talent transition. From the service industry to sales and marketing roles and from tech company leadership to their next passion project, I help talent move forward by finding their fit.
Managing small teams required resourcefulness to do more with less. I developed an instinct for identifying and fostering exceptional talent in those who could fill a need today and grow with the company for the future.
My extensive network and role as a known connector in my community have led me to mentor, organize, and speak at startup events, talent acquisition conferences, think tanks, and Rowan University's Center for Innovation and Entrepreneurship.
Connect Marketing with Sales - Business Maker | Corporate Entrepreneur | Channel Expert
Business Maker
During 18 years, from Junior Salesrep to Indirect Sales Director, my goal remained the same: to serve my customers and Channel Partners at best and overachieve my sales targets.
Demanding and caring, I know how to develp results of people and organizations I do collaborate with. ,
I listen and I love to convince.
Committed and honest, I tell what I do and I do what I tell to ensure trust.
Corporate Entrepreneur
As I changed job role every 3 years or so, agility has become a second nature and this enable me to reach two personal key objectives: learn and share.
I create and I transform, by using innovative and pragmatic approaches.
Meeting with other makers inspires me and I use my influence to build and nurture a community of contributors.
Channel Expert
Since 28 years, I work closely with Xerox Channel Partners, and I reach the following goals:
- understand what are the key concerns of those independant Business Owners, and stay close to them by meeting with them regularly
- strengthen their Partnership with Xerox by enhancing our value proposition to them and building sustainable programs and powerful assets, easy to implement
- help them to differenciate, by embracing Digital Transformation
- energize them, through inspiring events and/or through presentations
Let's share to go further!
Founder, US Institute of Diplomacy and Human Rights | Global Security Expert | Human Rights Law Specialist | Diplomatic Protocol Specialist | Advocate for International Peace & Security
Isabelle Vladoiu is the founder of the US Institute of Diplomacy and Human Rights. Working for over a decade in the field of NGO diplomacy, she is recognized for her outstanding professional work experience, playing a leadership role in different organizations such as the International Union of Bilateral Chambers of Commerce and Industry, and United for Human Rights Washington, DC.
Currently, she shares her expertise on diplomacy and human rights with individuals, policymakers in Congress, foreign government officials, diplomats and leaders of international organizations.
Ms. Vladoiu was awarded the President’s Volunteer Service Award in 2018, a coveted award given out by the President of the United States of America. Other awards include letters of appreciation from governors, U.S. Senators and Representatives, local legislators and other non-governmental organizations. She represented USA at the United Nations in 2017 and 2018 as Youth Ambassador for the International Human Rights Summit.
Ms. Vladoiu received her Master of Laws (LLM) with honors from the University at Buffalo School of Law, where she also served as an Associate Editor of the Buffalo Human Rights Law Review. Other studies include a Master of Laws from the University of Transylvania, a post-graduate certificate in Public Diplomacy from the Academy of Higher Education of Foreign Trade & Economic Diplomacy and a Bachelor of Laws (LLB) from the University of Bucharest.
E-commerce Specialist at Pandora | MSc, Business Administration
As an E-commerce Specialist at Pandora, one of the world's leading jewellery brands, I leverage my 8+ years of online and e-commerce experience in the FMCG and lifestyle industry to drive growth and engagement across digital channels. I have a strong ability to combine business strategy and online execution, and I am passionate about creating compelling and customer-centric content and optimizations.
With a Master's degree in Business and Communication from Copenhagen Business School, I have developed a solid foundation in marketing communications, content marketing, and digital marketing. I have contributed to multiple successful e-commerce projects and initiatives at Pandora, such as optimizing the website performance, increasing the conversion rate, and enhancing the user experience. I work closely with cross-functional teams and external partners to deliver results that align with the brand vision and values.
Marketing Specialist with 7+ years of diverse work experience. Proven skills in event planning, inbound marketing, CRM management, social media marketing, content marketing as well as SEO strategy. Successful in engaging consumers in order grow brands and build a strong online presence.
"The first thing to look for when searching for a great employee is somebody with a personality that fits with your company culture. Most skills can be learned, but it is difficult to train people on their personality. If you can find people who are fun, friendly, caring and love helping others, you are on to a winner." - Richard Branson
Pretty sure Richard Branson wrote that quote about me. Let me prove it to you!
Senior Commercial AE @ 6sense - jumping between LA and NYC. Happy to connect if you're in the area!
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