Content Marketing Manager, UX Research @ User Interviews
Lizzy (she/her) is a marketer, writer, and poet, based in Santa Fe, New Mexico. Currently, she creates educational resources for user researchers, research ops professionals, and other folks in the UX community on the User Interviews blog.
She became a marketer by accident; after graduating with a Bachelor of Science in Professional Writing from a small college in Vermont, she applied to every job opportunity she could find with the word “writer” in the title. She cut her teeth on marketing as an agency copywriter, where she learned to approach content as an act of hospitality, shaped by a sense of empathy, generosity, and high regard for the audience.
Since then, Lizzy’s written both freelance and in-house content for a wide range of industries, including technology, AI, retail, cosmetics, food and beverage, law, education, and most recently, UX research.
Outside of work, Lizzy likes hiking, people-watching, thrift shopping, learning and sharing ideas. Her happiest memory is sitting on the shore of Lake Champlain in the summer of 2020, eating a clementine.
Experienced marketing professional with a proven ability to create clear, actionable strategies. Background combines content, engagement, digital and core brand strategy across a wide range of industries including spirits, healthcare, business services, technology, finance and engineering.
Specialties: Brand planning/strategy and extensions including channel, innovation, licensing, partnership, promotion, event, digital, social, mobile, content, internal and external communications.
Skills: Client services, account management, project management, RFP response development, proposal writing, creative direction and vendor management in traditional and digital platforms.
Partner at GTMfund | Host of The GTM Podcast | Author of The GTM Newsletter
I like to spend my life solving interesting problems with interesting people. And I aim to lift up everyone around me.
What am I doing right now?
- Investing in early stage SAAS companies as Partner & Co-founder at GTMfund
- Writing about tech go-to-market trends in The GTM Newsletter, a weekly newsletter by GTMfund's media brand, GTMnow
- Hosting The GTM Podcast where I interview well known tech execs, founders and VCs to dissect a story from their past: what worked, what didn't and how sh*t really went down
- Advising for a handful of high-growth startups
I'm grateful to get energy from what I do.
Twitter: scottbGTM
Newsletter: https://thegtmnewsletter.substack.com/
Podcast: https://gtmnow.com/tag/podcast/
Scott Barry Kaufman is a cognitive scientist and humanistic psychologist exploring the depths of human potential. He has taught courses on intelligence, creativity, and well-being at Columbia University, NYU, the University of Pennsylvania, and elsewhere. He is interested in using his research to help all kinds of minds live a creative, fulfilling, and self-actualized life.
Kaufman’s early educational experiences made him realize the deep reservoir of untapped potential of students, including bright and creative children who have been diagnosed with a learning disability. In 2015, he was named one of “50 groundbreaking scientists who are changing the way we see the world” by Business Insider.
Scott likes to share his enthusiasm of psychology through his teaching, writing, speaking, and podcast. He hosts The Psychology Podcast, which has received over 10 million downloads and was included in Business Insider’s list of “9 podcasts that will change how you think about human behavior.” Kaufman’s writing has appeared in The Atlantic, Scientific American, Psychology Today, and Harvard Business Review.
Scott received a Ph.D. in cognitive psychology from Yale University, and an M. Phil in experimental psychology from the University of Cambridge under a Gates Cambridge Scholarship.
Scott’s books:
Transcend: The New Science of Self-Actualization
Wired to Create: Unraveling the Mysteries of the Creative Mind (with Carolyn Gregoire)
Ungifted: Intelligence Redefined
Twice Exceptional: Supporting and Educating Bright and Creative Students with Learning Difficulties (Editor)
The Complexity of Greatness: Beyond Talent or Practice (Editor)
The Cambridge Handbook of Intelligence (Co-Editor)
The Philosophy of Creativity: New Essays
The Psychology of Creative Writing
Mating Intelligence Unleashed: The Role of the Mind in Sex, Dating, and Love
I'm a hard working fed born and raised in RI that created a start up within the federal government out of an unused supply room and turned it into one of the leading data programs and AI/ML programs in the government today saving the USPTO tens of millions and managing 200m data requests for what is today one of the largest collections of scientific innovation in the world (https//developer.uspto.gov).
When not at work -- i'm usually playing video games, eating pizza, or enjoying a good martini.
Affiliate Partner at McMillanDoolittle | Top Retail Influencer | Retail Merchant | Consultant | Educator | Author | Mentor | Keynote Speaker | Advisory Board Member | eCommerce Executive Talks about #retail, #ecommerce, #retailcareers, #omnichannelretail, and #retailmerchandising
Scott Benedict is an accomplished retail merchant, educator, consultant, author, advisory board member, keynote speaker, and digital retailing executive with more than 35 years of diverse experience spanning traditional brick-and-mortar retailing, eCommerce, omnichannel, and international retail merchandising and operations.
Scott’s retail merchandising career included more than 25 years in the Consumer Electronics and General Merchandise categories before his more senior merchandising roles expanded his reach into Grocery, Pets, and CPG businesses and across specialty, wholesale club, mass, and catalog retail.
Scott is the author of an upcoming book on digital merchandising and is a frequent guest speaker and writer on retail webinars, podcasts, as well as print and broadcast media interviews on the state of modern retailing in the omnichannel age.
Scott was named a Top Retail Influencer by RETHINK Retail in 2023.
Areas of expertise include Retail Merchandising & Marketing, Category Strategy development, Inventory Management, Competitive Pricing Strategy, Assortment Line Review Planning, Space Management, Supplier Performance Management, Promotional Calendar Planning, Cross Functional Team Leadership, P&L Management, Hybrid Competence, Public Speaking & Guest Lecturing, Consulting, Site Merchandising, Conversion Rate Optimization, Web Analytics, Agile Project Development, Dynamic Personalization, User Generated Content, & Cart Abandonment Strategies.
Award Winning Global Chief Marketing Officer | B2B and B2C Revenue Driver | Technology Guru | Digital | Automation | Search | Social | Creative | Media | MQL, SQL | Content | Branding | Metrics | eCommerce | Website
Highly accomplished Chief Marketing Officer who designs and deploys large-scale global B2B and B2C marketing strategies and programs that deliver record top- and bottom-line results for Fortune 500 companies. A transformational influence, adept at conceiving and leading marketing programs that leverage brand attributes to elevate revenue, profit and market position. Proficient in managing large-scale global marketing teams and initiatives, having run marketing strategy, go-to-market campaigns for Hitachi Vantara, HP, IHS, and Argus Media. Skilled in deploying all contemporary marketing tools to achieve industry-leading ROI. Possesses unique blend of analytics, creativity and strategy along with business savvy, collaborative approach and bias for action to deliver record results in key performance areas.
Revenue Growth: Drove record setting sourced 3-year pipeline, MQL’s and revenue at Hitachi Vantara. Generated $976M in incremental revenue via Channel Marketing at Compaq. At Hewlett-Packard (HP) created first-of-their-kind global partnerships generating $140.3M in new revenue. At IHS built groundbreaking global $36M ecommerce channel and new lead management for international markets increasing sales 29% and revenue $10.4M. At Argus increased new revenue $22.7M, leads 38% and close rate 58%.
Digital Transformation: Created customer websites at Argus, IHS and HP. At Argus site increased traffic 22%, lead volume 29%, organic search ranking 27% and decreased bounce rate 19%. Led HP’s foray into digital marketing. Pioneered customer help forums decreasing costs $18M per year.
Operational Excellence: Decreased media costs $84M through global media buying during HP and Compaq merger. Negotiated $1.05B in companywide marketing contracts and lowered fees $55.5M, secured $8.7M in agency refunds.
Competencies: Marketing, Strategy, Advertising, Media, Digital, SEO, SEM, PPC, Search, Events, Tradeshows, Brand, Lead Generation, Demand Generation, eCommerce, Website, CRM, Campaign Design and Execution, PR, Partnerships, Communications, Marcom, Social Media, BI, CRM, Technology, Product Marketing, Product Management, Online Marketing, Marketing Automation, International Marketing, Management, Marketo, Eloqua, Hubspot, Vidyard, DOMO, Birst, ON24, Adobe InDesign and Photoshop, Salesforce, NetSuite, Tableau, IBM Websphere Commerce, Magenta, AnalytiX, Tridion, SiteCore, JIRA, Google Analytics and Adwords, Database Marketing, Statistical Modeling, Segmentation, Sales
Veteran Team Leader, PM and UX Expert, Bestselling author of eight books including How Design Makes The World, The Myths of Innovation, Making Things Happen (Mastering Project Management) and Confessions of a Public Speaker. http://www.scottberkun.com.
Systems/Sales Engineer with 4+ years’ experience in the security industry. Proven track record designing and implementing enterprise systems to meet customer needs. Adept at learning emerging technologies and using them to improve sales, customer relations, and business operations. Most requested Systems Engineer by national key accounts.
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