As CMO, I am responsible for Aprimo’s global brand and growth. This includes all Paid/Owned/Earned media, Brand Experience, Product Marketing, Industry Marketing, Influencer Marketing, Strategic Communications, Content Marketing, Analyst Relations, Alliance Marketing, Public Relations, Events, Demand Generation and Account-Based Marketing.
Aprimo is a digital asset management and work management software company. We are recognized as a Leader in Digital Asset Management (DAM), Marketing Resource Management (MRM), and Through Channel Marketing (TCMA) by Forrester Research. Aprimo’s solutions are used by organizations throughout the world to digitally transform the upstream and behind the scenes activities to get more rich content and customer experiences in market through all channels with greater agility. Please visit https://www.aprimo.com/.
My philosophy for life and for marketing are the same. Do the right things right. In business, I have applied this to organic lead generation in both B2B & B2C markets for customers of all shapes and sizes, including multiple Fortune 100 companies. Outside of my work, I’m a Christ follower, husband, and dad of 2 boys. I love boating, cycling, and SCUBA diving.
I don’t believe in strangers. If we don't know each other, I’d love to meet you!
Podcast Producer and Audio Creative | Sound Designer | Interested in Voice Tech & Social Audio Talks about #audiobranding, #podcastingtips, #audioproduction, #audioengineering, and #audiopostproduction
I am an experienced radio professional with a passion for producing high-quality audio content.
Over the last few years I have been advising global brands around podcast and voice accessible content.
I enjoy experimenting with audio concepts that introduce fresh ideas to our ears. My strategic streak enjoys figuring out the objectives, measurements and data to make sure audio content is always working as hard as it can for any brand.
I have worked closely with Fortune and FTSE 500 brands identifying voice concepts and audio needs - Amazon, Sony Music Entertainment, Universal, McDonalds and Pfizer amongst others.
Co-Founder, Chief Business Officer @ Pattern | Advisor to Early Stage Companies & Agencies
Reach out to Suze for consulting, advising and mentorship: https://intro.co/suzedowling
Suze has built her career in the early stage landscape. Her role is the culmination of a decade of experience at the forefront of the NY start-up community - working hand-in-hand with entrepreneurs from ideation to, now, multiple billion-dollar exits.
During her tenure at Gin Lane, Suze helped to launch over 50 DNVB brands and played a critical role in shaping the founder journey. Early stage investments through Gin Lane in SmileDirectClub (IPO), Hims (SPAC), Sweetgreen, Cadre, Quip, Haus, Harry’s, Stadium Goods (exit to Farfetch), & more.
At her core, Suze is an operations leader and, perhaps more importantly, a problem solver.
Suze manages high performing, high growth teams, working with entrepreneurs to build and scale their businesses. Suze has deep P&L and operational knowledge, and possesses the flexibility to both lead and dive in on different functions to address granular issues and relieve stress points.
Suze serves as a key member of Pattern's Executive team, and is an advisor and consultant to numerous startup companies, founders, and brand and digital agencies.
Increase the Price of Your Services 2X to 10X | Website and Online Content Writer Strategist | Owner WOW Factor Writing
WHAT YOU WANT
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You want three things from a copywriter hired to sell services:
► To get a steady stream of leads and prospects who are ideal clients.
► To be the preeminent provider of services positioned ahead of the competition.
► To steadily raise prices without pushback, based on delivering leading-edge value.
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WHAT'S IN THE WAY
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Your website doesn't truly represent you or your business.
Your site's copy doesn't make you stand out from the competition.
You can't explain your services so ideal clients hire you.
You do all the "heavy lifting" of the sales process, instead of your website copy doing it.
Your site's not a lead funnel.
You have a website, but no content strategy to drive targeted traffic.
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WHAT COPYWRITING WE DO AND WHO WE SERVE
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► We write websites for consultants, trainers, executive coaches and others who sell professional services or programs.
► We "translate" jargon-heavy tech industry websites and SaaS (Software As A Service) websites into marketing language for targeted customers.
► We provide ongoing content strategy for clients.
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UNIQUE FEATURES OF OUR WORK AND HOW THEY BENEFIT YOU
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► We efficiently interview you for content.
•••This captures your authentic voice, giving it a lively tone.
•••We surface your most effective messaging.
► We develop business and marketing strategy along with content.
•••We co-create your business positioning.
•••You clarify your strategic plan.
► We increase the value of your services by packaging them.
•••Your clients get better results.
•••You can raise prices without pushback from clients.
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WHAT TO DO NEXT
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Let's have a conversation about your needs. Send me a message and let's talk right away!
Intranet and Comms Consultant; Narrative Lead for a gaming company; Author
I have worked with intranets since I left university in 2008. I have practical experience with all aspects of an intranet lifecycle, from research, to implementation, to ongoing governance, and overall strategy. The culmination of the lifecycle of the intranet I managed at Waterstones was winning a Gold Digital Impact Award for Best Intranet.
My intranet experience has grown out of the roots of internal communication, so I have a focus on employee experience and engagement, plus strong content. Remote and difficult to reach users were often the core user-base for the intranets I managed, so I have extensive experience at finding ways to engage and connect a broad audience range.
I am a skilled writer and editor, and in my current role with ClearBox I lead on research that covers: intranet and app product tech, digital workplace management, employee communication channels. I also act as project manager during intranet rollout projects with clients.
● Results-driven, innovative, entrepreneurial Marketing professional with a proven track record of identifying and capitalizing on new market opportunities that result in sustainable business opportunities and profitability.
● Extensive experience with companies ranging from early-stage start-ups to Fortune 100 companies.
Resourceful decision maker with a broad perspective gained from being an executive as well as an early employee in several start-up/early-stage companies.
● Unique background of strong analytical and quantitative skills combined with extensive marketing and creative development experience provide expertise to quickly grasp consumer needs, recognize winning concepts, and translate them effectively into the marketplace.
SKILLS
● SaaS ● Strategic Planning ● Start-ups ● B2C / B2B Marketing ● Email Marketing ● Website Management ● Digital Marketing / SEO / SEM ● Branding ● Demand Generation ● Event Management ● Content Marketing ● P&L Management ● Team Leadership ● CRM ● Product Marketing
Email, SMS & Personalization Marketing Aficionado » Freelance Copywriter » I craft creative campaigns for creative brands ✍🏼
I have led multimillion-dollar email marketing programs for direct-to-consumer brands for nearly a decade with a strong base in data-informed, community-building campaigns.
With my profound interest in conversational commerce, I launched the SMS program for Spoonflower that prioritizes interactions, making zero-party data collection fun and mutually beneficial for the brand and consumer.
As a freelance copywriter for university programs for the last 12 years, I have written email and direct marketing campaigns for clients including Georgetown School of Medicine, Georgetown Alumni, Brown University Sports Foundation and Summer@Brown.
My passion is to build campaigns that engage readers, foster community and inspire action.
Specialties: email marketing, SMS marketing, magazine copywriting, community outreach, team-building, e-commerce, Asana, Word, Google Analytics, Excel, Emarsys, Attentive, Adobe Lightroom
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