I’m currently the Sr. Marketing Manager, ABM at Clari, the purpose-built platform to help make revenue more efficient and predictable. As an experienced B2B marketer, I’ve worked across several industries, specializing in account-based marketing and demand generation. I received my master’s degree in management, with a focus in marketing from Bellevue University in 2015, and my BA from Buena Vista University in 2013.

I enjoy being in the middle of a 3-way Venn Diagram between Sales, Customer Success and Marketing. By working across these departments (and others), I get a better understanding of how to maximize revenue teams and companies at large. "Simplicity is the ultimate sophistication."

The Diesel Laptops mission is simple: to provide the best diesel diagnostics products and services to our heavy- and medium-duty truck, automotive, and off-road customers at the lowest prices possible. We take great pride in our company, our commitment to customer service and in the products we sell. With 10+ years in the commercial truck diagnostic industry, we've seen pretty much everything.

I received my Bachelor of Sciences in Hospitality and Tourism Management with an emphasis in Hotel Operations from SDSU. My degree gave me a sound comprehension of business management. I was the General Manager of the Travelodge at the Presidio for over nine years, with the company Westlodge Hospitality, and then directly with the owner. As the General Manager I developed many new procedures for increasing revenue and customer service. The team I assembled quickly gained recognition among hotels on Lombard Street and in our Wyndham brand. We were awarded the Travelodge Front Desk Team of the Year Award for 2010. On Tripadvisor.com we outrank many four-star hotels and compete with brands much bigger than ours. All of our staff, including myself, have reviews on Tripadvisor which mention our names individually. Travelodge recognized our leadership in this area by awarding us the “Best of” Award in 2015 and 2016, and then Tripadvisor inducted us into their Hall of Fame in 2015. Under my management our team increased bottom line revenue by 10% each of the years since 2009, increasing room revenue from $740,000 to exceeding $1,300,000 in 2016. My time at this position has allowed me the opportunity to develop my management skills, accounting skills, human resource skills, RM skills, conquer many challenges, and run an entire business with total independence. Having transitioned into the digital marketing space I have leveraged my affiliate experience in hotels, working with partners to exceed revenue goals, to increasing ROAS and spend efficiencies for advertisers in my book at Pepperjam. Strategies I’ve help put into place have increased customer retention, increased customer satisfaction, and have aided during the challenging times of a worldwide pandemic. My desire to succeed has helped me to achieve many of my goals. I am the 48th Eagle Scout of Troop 599 out of Watsonville, CA. I spent 3 years participating and organizing leadership retreats for the White Stag Leadership Program with the Boy Scouts of America. I have successfully run and biked many races, from 10 to 100 kilometers. In addition, I have intermediate Spanish language skills.

I help companies accomplish big revenue goals by translating long-term vision into plans, goals, and objectives for sales and marketing teams to put into action. I believe in building a strong relationship between sales, marketing, and customer success and clearing roadblocks for individuals to succeed in their roles. I specialize in: * Identifying gaps in revenue operations and optimizing processes * Creating a sales process * Turning data into actionable insights * Structuring compensation plans * Helping sales identify a highly engaged prospect * Onboarding new employees * Sales coaching

I am passionate about creating innovative software products and coaching the best engineering talent, challenging teams to achieve their potential. I balance strategy and tactics to assess risk quickly and implement solutions rapidly while maintaining momentum towards the overarching vision. Identifying and eliminating friction to achieve a goal is what motivates me. I am always looking forward to difficult challenges, catalyzing growth. I believe » Software development within a team is an exercise in fostering cohesion and learning together; leading to impactful delivery and increased creative solutions » Sustainable velocity of development comes from facilitating learning and shortening feedback loops » Leadership is about character more than systems or process » People achieve excellence when given power and autonomy with appropriate challenge and clear goals » Companies reach their greatest performance when values align and the culture enables tranformational growth for individuals » Serving a customer requires contact, measurement, and empathy » The finest software comes from self-organizing teams » Software reflects the organization that created it, simple software requires simple organization General Expertise: - System Architecture - Web Application Design - Software Craftsmanship - Performance Design - API Design - Continuous Deployment - Scalability and High Availability - Secure System Design - Backup/Failure and Recovery Planning - Software Engineering (Agile, Scrum, &c) Leadership Skills: - Team Organization - Effective Communication - Conflict Management - Education and Training - Casting Vision

Strategically-minded Product Marketer with B2B + B2C experience and a background in app marketing, advertising solutions, and sales. Effective at distilling value propositions and building GTM strategies while refining operational processes. Experienced working at scale across global, cross-functional teams, while generating user insights to build impactful sales enablement material and inform product development strategy across a variety of verticals.