I host the podcast Unthinkable, write the weekly newsletter Playing Favorites, and develop podcasts and docuseries for mission-driven brands, authors, and entrepreneurs. I'm also a frequent keynote speaker, and the author of the book Break the Wheel.
It is my personal, professional mission to help others make work that matters -- to their careers, their companies, and their communities.
I see creativity as a form of problem solving and leadership. It's a means of raising your hand to lead and investigate and improve things, and I want to help others frame their work as such. That can help us see the work and the world better and differently.
Before becoming a content entrepreneur, I held marketing and media roles at Google, HubSpot, and the VC firm NextView.
My biggest ambition and maybe grandest delusion is to be the Anthony Bourdain of business storytelling :)
CEO @ Job for Arabists | Headhunter | MENA-GCC strategic planning | PhD in Arabic Linguistics | RU-AR-PT-EN translator
As the CEO and Founder of Job for Arabists, I lead a first-of-its-kind recruitment agency that connects Arabic, English, and Russian speaking professionals with employers in the UAE, GCC, and MENA regions. With a PhD in Arabic Linguistics and over 20 years of experience in various fields related to Arabic language and culture, I have a deep understanding of the needs and challenges of both candidates and clients in this diverse and dynamic market.
My core competencies include talent sourcing, HR business partnering, cross-cultural communication, media and journalism, linguistic analysis, and interpretation.
I am passionate about facilitating and enhancing the Russian-Arabic cooperation projects in different sectors, such as education, IT, media, and business. I also provide full linguistic support and translation services to over 100 languages through my own translation agency.
My mission is to help people find their unique job opportunities and bridge the language, communication and cultural gaps in the world.
Optimizing for the Returns, Not Churns | 4x Exits I GTM | RevOps, Sales & Strategy | Culture Builder
AREAS OF EXPERTISE
Data Driven Results | Sales Process | Revenue Strategy | Marketplace Analysis | Project Management | Big Picture Execution | Forecasting | C-Suite Collaboration | Sales & Marketing Stack Optimization | Real World | Enable People, Process, Technology | Strategic Growth Initiatives | Building Global Teams
TECHNICAL EXPERTISE
Salesforce.com | Tableau | Zoominfo | Outreach.io | Sigma | Slack | Salesloft | Airtable | Confluence | Leandata | Intercom / Drift | HG Data | (and more!)
ACCOMPLISHMENTS
• 9 straight quarters of double-digit growth.
• Discovered low-cost high return customer base. Leveraged a marketplace trigger to deliver new pipeline using targeted messaging yielding several multi-million-dollar deals and 2x pipeline.
• Co-founded an emerging marketplace. Used engagement history and marketplace insight to construct a growth campaign that helped us get acquired for $850M+.
• Lowered time to engage with decision makers while finding overlooked multi-million-dollar opts.
• 78% of Team Awarded Presidents Club. Engineered a prospecting process based on marketplace trigger events using People, Process and Technology to record leading Outbound Opportunity Creation.
• 4x Revenue Growth from efficiency improvements. Minimized abandonment in key customer engagement experiences to quadruple revenue, pipeline, insights, and data quality.
Helping Canva reach more users by leading our Growth Marketing Creative Operations 🚀
I oversee the Operations of a Creative team that supports Performance, Mobile, and Lifecycle Marketing at Canva. I also lead a team of Creative Project Managers geared towards supporting growth marketing campaigns at a global scale.
Chief Commercial Officer | Board Director | Former Apple, Walmart, Lululemon and Willow Innovations
Vickie Bond Mrva is a strategic marketing and digital-savvy business leader with 20+ years driving inspiring and profitable growth for iconic and new to the world brands (Apple, Walmart, Lululemon and Willow). She has a track record of building and advising high performing teams in the sectors of consumer tech, consumer health and wellness, DTC and commerce enablement. Her human leadership style coupled with her domain expertise allow her to multiply talent and deliver impressive sustainable growth.
Vickie is currently a Board Director at Bloomreach, Inc. and Brixton, Inc. and operates as a C-level business and marketing advisor.
Founder & CEO at AviaGames Inc | Forbes China Outstanding Chinese TOP 100 | Women in Games Ambassador | Silicon Valley Business Journal Women of Influence
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