VP of Marketing: The Juice | Host of Modern Day Marketer | Host of Stacking Slabs Podcast for Sports Card Collectors and Investors
I've spent 12 years in the B2B SaaS industry in various marketing functional and leadership roles. I wake up every day thinking about messaging and positioning, sales alignment, demand generation, and content creation. I am highly focused on building out go-to-market strategies that elevate the organization's brand and develop sales pipeline. I am results driven and believe it's all about bringing in the right people.
I write about modern day marketing, brand building, content distribution, and content marketing.
Sr Marketing Manager, Voiceflow | Been known to build a Bot or two ๐ค | Podcast Co-Host|
Hi I'm Sara ๐
Big fan of the oxford comma, pasta, and marketing.
I started my first "adult" job 10 days after I graduated from college and grew from the first support rep to the power user of Drift inside of Drift.
I held 4 different roles, was recognized by the leadership team for upholding the leadership principles of the company, and awarded President's Club.
Then, I moved over to Alyce, helping them create the category of Personal Experience, grow a community of raving fans, and create a product and company that customers and non-customers love.
Now, I'm at Voiceflow, back to my roots as a growth marketer learning the PLG model and owning a community of 8,000+ conversation design experts.
From #5to9 you can catch me listening to True Crime Podcasts, training for a half marathon (I'm not running a race I just want to train to be able to run that many miles), reading, and eating.
I also co-host a podcast about professional growth and development. It's called Self Control & Cheese. Listen here: https://anchor.fm/selfcontrolandcheese
Consultancy or agency? Not enough clients? Let's fix that! โ ๐ข Try my Sideways Methodology โ ๐ฏ Make selling easier โ ๐ Enjoy winning business
Is your consultancy or agency experiencing...
โ Struggle to get new client leads
โ Team resources under-utilised
โ Flat energy that could use some โwinsโ
โ Inconsistent flow of new business
โ Not hitting growth targets
โ Canโt quite justify new hires
My Sideways Marketing Methodology fixes that by:
1 โ Goal Setting - Financial and other objectives
2 โ Foundations - Brand story, technology & tactical plans
3 โ Quick Fix - Minimum viable route to market
4 โ Full Fix - Re-building key assets for bigger wins
5 โ Scale - Expanding and automating
We can nail phases 1 and 2 within weeks and use phase 3 to win business ASAP. Phases 4 and 5 then give you a consistent, long-term, reliable new business "engine."
To start, contact me today for a free consultation.
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"One of the smartest marketing professionals I have met. If you want consistent high-value business opportunities then look no further as Will is incredible." - Rob Dowling, CEO
"Will completely changed the perception of this company in the market and was instrumental in setting and executing our marketing strategy.โ - Steve Kirk, Managing Consultant
"Will is a hugely creative and diligent marketeer who helped to grow our brand to many new levels globally.โ - Alastair Cleland, Managing Director
โWorking with Will was a pleasure, he is always collaborative and inclusive and brings fantastic creativity to his work.โ Kavya Andersen-Tuffnell, HR Director
โWillโs ability to blend strategic planning with tactical execution has been instrumental in driving our businesses forward.โ - John Doyle, Operations Director
Experienced Product Marketing Pofessional with a demonstrated history of success in B2C and B2E markets. Skilled in Marketing Strategy,, Software as a Service (SaaS), Business Development, and Product Strategy.
Business Storytelling teacher and consultant; Sunday Times bestselling author
Will Storr is a multi award-winning writer and Sunday Times bestselling author.
An expert in storytelling, and author of the international bestseller The Science of Storytelling, he takes his business storytelling classes all over the world, having worked with organisations including Expedia, Zoopla, Wunderman Thompson, Publicis Sapient, TNS BMRB and the EU Parliament.
He currently teaches the business storytelling sprint at Section4.
๐ ๐ก๐๐ฅ๐ฉ ๐ฉ๐๐ซ๐ญ๐ง๐๐ซ ๐ฉ๐ซ๐จ๐ฌ ๐ฌ๐จ๐ฎ๐ซ๐๐ ๐ซ๐๐ฏ๐๐ง๐ฎ๐ ๐ฐ๐ข๐ญ๐ก ๐ฆ๐ฒ ๐ญ๐๐๐ญ๐ข๐๐๐ฅ ๐ฉ๐ฅ๐๐ฒ๐๐จ๐จ๐ค๐ฌ | Stop selling on hard mode with nearbound | Partnerships @ Reveal
Buyers don't trust you. That's not your fault - but buying has evolved. You must tap into existing trust and relationships through a nearbound approach to reach them and deliver value.
Ready to actually generate revenue from your partner program? Read on โฌ๏ธ
Your sales and marketing team need a network of trusted, influential people in the ecosystem.
This results in:
- Faster opened doors (and warmer)
- Higher percentage win rates
- Faster deals closed
- Larger deals
How do I know this? I have:
- Built enablement programs that increased partner retention by 70%
- Stood up an entire program from the ground up (from integrations to affiliates)
- Created a motion that generated the same revenue as sales, with 1/3 of the headcount
- Generated more revenue with this motion than an entire team of 8 SDRs and account executives
So what now?
Daily LinkedIn content from me (give me a follow)
Sign up for the newsletter at www.nearbound.com
We are an entire media company dedicated to helping YOU meet buyers where they are.
Subscribe. Collaborate. Join in on the conversation. And reach out if you want to chat.
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Oh, I'm also writing a book on rewiring your mindset, which incorporates psychological, sociological, and philosophical concepts.
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