Helping digital product managers across the globe make products that matter.

Winston is a product and business leader that thrives in fast-paced and dynamic environments that demand constant learning. He has over 13 years experience in technology building new businesses and delivering new products. He also has 3 years building and managing cross-functional product teams.

MY STORY I've been doing content marketing since 2008 - back then we called it 'blogging'. Started writing articles for my own blog before doing it for companies in 2010.​ Over the years I've expanded my knowledge and expertise, creating many forms of content in videos, podcasts, e-books, whitepapers, research reports, graphics...you name it I've probably created it.​ Later I developed my skills to strategically leverage content that drives business value for companies whether that was generating high quality leads, creating sales opportunities or building brand authority. I've worked with and trained brands within Retail (Luxury and Fast Moving Consumer Goods), Tech, Finance, Education and Media, in B2B, B2C and DTC. ABOUT MY COMPANY (ICAD Marketing) Over the years through my experience I've discovered most content and digital marketing efforts often fail to drive business results, because the focus tends to be on delivering marketing outcomes not business outcomes, leading to 1️⃣ A focus on brand awareness only rather than business results such as revenue 2️⃣ Little to no qualified leads from marketing campaigns that fit your target audience 3️⃣ Marketing done without a cohesive strategy involving sales working towards the same goal We take a different and holistic approach to Content Marketing focused on fueling revenue growth by focusing on alignment across revenue teams, the entire funnel and buyer's journey, and a multi-channel and multi-content format. This same approach has led to: 💰 A B2B tech Startup closing a multi-million dollar deal in less than 30 days after almost a year of stagnant negotiations prior to implementing the process 📈 The execution of a campaign with an internal marketing team for a DTC brand that drove a 75% conversion from inbound leads and 292% return on ad spend within the first two months 👥👥 Two tech startups positioning their brands as thought leaders in their respective markets that attracted more inbound leads where previously no one knew who they were or what they did 🤝 Delivering a 200% increase in sales for a campaign after month two 🗣 A former VP of Tech now entrepreneur building his thought leadership that drove sales and attracting speaking opportunities for his business and personal brand If you're looking to fuel revenue growth by leveraging content marketing feel free to message me here or visit www.icadmarketing.com to learn more

For over 15 years, I've been fortunate enough to find myself at the heart of technology and entrepreneurship. I've had the chance to blend my passion for AI and sales technology into a unique career path that has allowed me to explore new frontiers in B2B prospecting and sales. I've been privileged to help grow start-ups from their earliest stages, witnessing their journeys toward success. It's been a rewarding experience to see how these companies have expanded and transformed under my guidance, and it has provided me with invaluable insight into the challenges and rewards of this work. My fascination with machine learning and generative AI has found its perfect application in sales. Through my career, I've discovered how technology can create opportunities for efficiency and growth that might otherwise remain untapped, especially in B2B companies. Through the ups and downs of building three businesses from scratch, I've learned the importance of a scientific approach to validating hypotheses and the value of quickly delivering products to the hands of customers. Each venture has strengthened my understanding of product development and growth strategies and helped me appreciate the intersection of technology and design. As a leader, I've found that creating a culture of responsibility, ownership, and belonging can do wonders for team efficiency and output quality. I'm thankful for the opportunities I've had to help develop top talent and to play a part in the growth of organizations. Currently, I'm excited to lead the team at Truebase, where we're pushing the boundaries of what's possible in B2B sales prospecting with the help of AI technology. I also enjoy sharing my experiences as a speaker and mentor, hoping to inspire the next generation of tech entrepreneurs as they embark on their journeys.For over 15 years, I've been fortunate enough to find myself at the heart of technology and entrepreneurship. I've had the chance to blend my passion for AI and sales technology into a unique career path that has allowed me to explore new frontiers in B2B prospecting and sales. I've been privileged to help grow start-ups from their earliest stages, witnessing their journeys toward success. It's been a rewarding experience to see how these companies have expanded and transformed under my guidance, and it has provided me with invaluable insight into the challenges and rewards of this work. My fascination with machine learning and generative AI has found its perfect application in sales. Through my career, I've discovered how technology can create opportunities for efficiency and growth that might otherwise remain untapped, especially in B2B companies. Through the ups and downs of building three businesses from scratch, I've learned the importance of a scientific approach to validating hypotheses and the value of quickly delivering products to the hands of customers. Each venture has strengthened my understanding of product development and growth strategies and helped me appreciate the intersection of technology and design. As a leader, I've found that creating a culture of responsibility, ownership, and belonging can do wonders for team efficiency and output quality. I'm thankful for the opportunities I've had to help develop top talent and to play a part in the growth of organizations. Currently, I'm excited to lead the team at Truebase, where we're pushing the boundaries of what's possible in B2B sales prospecting with the help of AI technology. I also enjoy sharing my experiences as a speaker and mentor, hoping to inspire the next generation of tech entrepreneurs as they embark on their journeys. Top skills