2x Author | Co-founder at Terminus | Peak Community Host for emerging CMOs and CMOs to grow 1% better each week | Host of the top 50 business podcast #FlipMyFunnel
Sangram Vajre led marketing at Pardot (acquired by ExactTarget and then Salesforce for $2.7B). Soon after, he co-founded Terminus which hit $1M in the first year. Within 6 years, Terminus hit $120M, growing to over 200 employees and ranking No. 21 on Deloitte’s Technology Fast 500 list and best places to work. Sangram now serves as Terminus' official “Chief Evangelist.”
Author of two books on Marketing, including ABM is B2B: Why B2B Marketing and Sales is Broken and How to Fix it and Account-Based Marketing for Dummies.
Sangram is the host of the top 50 business podcast called FlipMyFunnel with over 100K subscribers and was named as one of the top 21 B2B Influencers in the world by DMN network. Sangram has spoken globally both live and virtually for platforms such as Leadercast, Linkedin, INBOUND, Entrepreneur and INC.
VP Demand Generation & Growth | Chief Marketing Officer | 20% Pipeline Growth through GTM Strategy & Full-Funnel Pipeline Optimization | Startup to Series D | SMB, Mid-Market & Enterprise Marketing |$1M to $5B Revenue
Innovative leader, bringing a holistic approach to B2B revenue marketing with 25+ years of experience across industries, company sizes and lifecycle stages. Known for building bridges across GTM functions, driving efficient growth, improving the customer experience and leading revenue management transformation.
KEY ACHIEVEMENTS Include:
✅ Launched account-based marketing (ABM) strategy that generated an incremental $359K in new business pipeline within 7 months, with a 43% conversion rate
✅ Built and managed outbound Sales Development Representative (SDR) motions generating $100K in pipeline and 30% improvement in conversion rates
✅ Achieved 110% Marketing ROI and reduced CPA (Cost per Acquisition) by 50%
✅ Scaled growth from $1M to $1.5M for startup targeting mid-market and enterprise brands, by building and launching an inbound demand generation channel
✅ Led transformation of partnership channel with 2x revenue increase
✅ Rebuilt and pivoted customer marketing program into a strategic retention tool with data-driven metrics
Author of The Cofounder’s Handbook, Founder of The Cofounder's Hub
Tanis is a serial tech entrepreneur and a leading advisor on entrepreneurship and building successful cofounder partnerships.
Over the course of her career in startups, spanning the last 20 years, Tanis has cofounded, scaled, and successfully exited multiple, data-driven businesses with the same partner.
Her successes culminated with her most recent venture, Trulioo, which she co-founded in 2011. Between 2011 and 2015, Tanis served as Chief Operations Officer of Trulioo, working to lay the groundwork and build the foundation for the trusted, innovative, and disruptive company it has become today. In 2021, Trulioo reached "unicorn" status, solidifying both its place as the world’s leading identity verification company and Jorge’s track record for founding successful businesses.
Today, Tanis is one of the go-to voices and experts on the cofounder relationship. Author of The Cofounder's Handbook and Founder of The Cofounder's Hub, her work focuses on how cofounders can function in an open, productive, and symbiotic way to ensure continued and long-term business success.
CMO as a Service | Helping Finnish Tech Startups to Conquer Global Frontiers 🌍 Over a decade of B2B Marketing & Biz Dev Impact for Startups | Entrepreneur with 5 Years in the Arena
I'm all about making innovative Finnish tech startups shine on the global stage, helping them master international markets and supercharge their growth.
I follow a proven method that specializes in three key pillars:
- Building a Stronger Brand by crafting a clear, distinctive story and mission
- Supercharging Demand & Growth through sustainable inbound demand generation for exponential growth
- Elevating Authority and Influence by becoming a recognized industry thought leader.
My approach is a team effort, working closely with your sales team to drive revenue and success.
🟣 ABOUT ME
Born, raised and educated in Austria. I worked and studied in Bangkok, where I met my Finnish husband in 2012. The same year, I moved to Finland and built my life and career from 0. Fast-forward:
With over a decade in B2B marketing and business development for SaaS and Industrial Automation scaelups across Finland, Germany, and Sweden, I'm well-equipped to drive growth. I'm fluent in German, English, and Swedish, making me a multilingual asset, when tackling the tricky path of international expansion.
I'm open and eager to collaborate with tech companies ready to take their proven products to the global stage, with a special focus on the German-speaking countries (DACH region).
Fun fact: Going sailing in the Finnish archipelago with my hubby and our cat is easily one of my absolute favorite things to do! ⛵🌊😺
🟣 WHAT IS CMO AS A SERVICE?
Think of it as having your own part-time Head of Marketing.
You get an experienced senior marketer (me) + method for a monthly fee. It’s the ideal solution if you don’t have the possibility or need for a full-time hire, but want a strategic partner in driving growth.
Risk-free, flexible and affordable.
For inquires, email hi@tanjatornroos.com
Aficionado of B2B Affiliate | Apostle of Virtues | Enthusiast of Science, Languages & Music
If you're a human and want to learn more about me, I built a website just for you: tannerbraden.com
If you're a search crawler, below are keywords for things I have experience & interest in. Bon appétit.
SaaS, partnerships, partner program, technology, software as a service
affiliate manager, growth manager, global partnerships manager
partner marketing, digital marketing, affiliate marketing
product manager, product development, product strategy
Over 100+ Million in Sales at eliteceos.com. I Help People Start & Scale Their Online Business. Dm me “ready” for Help or Visit my Website for more Information.
Over 100+ Million in Sales at eliteceos.com. I Help People Start & Scale Their Online Business. Dm me “ready” for Help or Visit my Website for more Information.
monday.com Certified Partner | Process Development | Business Operations | CRM Development
In one of my previous jobs, they coined the phrase "taking things from zero to Tanner" - I like to be all-in all the time.
For example, growing up, my favorite sport in the winter was basketball. I didn't touch any other kind of sports equipment during the season except my basketball and my shoes. But in the spring, summer, and fall, soccer was my favorite sport, and I didn't touch my basketball stuff until the next winter. I literally didn't have a single bone in my body that wanted to play basketball when it was time to play soccer. All in. All the time.
Because of this mentality, I had a really difficult time deciding what I wanted to do as a career. I switched my major 7 times, and tried to pick something from practicing law to becoming an optometrist. Each time I switched my major, I learned a lot of valuable things and thought I had finally found what I wanted to do.
Each time I was wrong. I worked in call centers, became an ophthalmic technician, sold makeup, pest control, and jewelry, started a digital marketing business, worked in project management and e-commerce, and never found the perfect fit.
What I realized is that at each stop along the way, I was learning how to organize information and build processes in each of these different industries. I've become intimately familiar with all types of businesses - larger enterprises, small agencies, retailers, you name it, and I've probably done it or researched it :)
Now, I am a builder - I use monday.com to create efficient processes and systems to help business owners easily operate their business. I take complex processes and make simple, easy-to-use tools to help businesses scale. I design simple dashboards to give business leaders actionable info to make better decisions.
I build cool stuff on monday.com.
As a young boy, I played for one of the top water polo teams in the country. At one point I was selected as the top goalkeeper for my age in the US.
I have continued that mentality for winning in my sales career, school, and life. I have been in sales for 2 years, and love challenging myself, talking to new people each day, and helping others succeed.
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