Browsing Creators
CEO & Founder at Simple Strat | Host of HubSpot Hacks | Podcast Producer
Marketing Strategist, HubSpot Enthusiast, and all around B2B content creator. Host of the popular YouTube Tutorial series "HubSpot Hacks". Podcast Host of Marketing Deconstructed. HubSpot Diamond Solutions Partner and B2B strategist.
Partner
VP Demand Generation & Growth | Chief Marketing Officer | 20% Pipeline Growth through GTM Strategy & Full-Funnel Pipeline Optimization | Startup to Series D | SMB, Mid-Market & Enterprise Marketing |$1M to $5B Revenue
Innovative leader, bringing a holistic approach to B2B revenue marketing with 25+ years of experience across industries, company sizes and lifecycle stages. Known for building bridges across GTM functions, driving efficient growth, improving the customer experience and leading revenue management transformation.
KEY ACHIEVEMENTS Include:
✅ Launched account-based marketing (ABM) strategy that generated an incremental $359K in new business pipeline within 7 months, with a 43% conversion rate
✅ Built and managed outbound Sales Development Representative (SDR) motions generating $100K in pipeline and 30% improvement in conversion rates
✅ Achieved 110% Marketing ROI and reduced CPA (Cost per Acquisition) by 50%
✅ Scaled growth from $1M to $1.5M for startup targeting mid-market and enterprise brands, by building and launching an inbound demand generation channel
✅ Led transformation of partnership channel with 2x revenue increase
✅ Rebuilt and pivoted customer marketing program into a strategic retention tool with data-driven metrics
Partner
Registered Nurse & Disability Rights Advocate
My name is Andrea Dalzell and I am a Registered Nurse in New York State. As a pioneering activist for people with disabilities, I am highly engaged in promoting Health inclusion that supports the community as well as engages in changing the negative perceptions around disability.
Director, Amazon, B2B, & On Demand Retailers
Andrea Steele is a digital marketing & ecommerce leader with more than 15 years of client and service-side experience. She has worked across the Beauty, Fashion, CPG, Retail, Wines & Spirits, and Tech industries. Andrea is skilled in P&L Management, On Demand Retail, B2B and D2C sales, Digital Strategy, Digital Marketing & Media, Ecommerce, Online Category Management, Data Strategy, Product Management, CRM, Digital Content, Market Research & Insights, Management, Account Management, and Business Development.
BDR Hypewoman I Boy Mom I Servant Leader
Although my job is to develop massive amounts of top of the funnel pipeline, my true metric of success is how many team members that I can mentor and promote to the next level of their career. As a former SDR who learned the ropes at Salesforce, I'm passionate about embracing a human first approach to prospecting and metrics that incentive quality conversations vs static KPIs. When I'm not geeking out on all things sales development and the latest improvement to the ever growing tech stack, you can find me adventuring throughout Arizona's beautiful backyard with my two boys & dogs! #boymom
Senior Content Marketing Manager at LandTech
Andrea is a passionate content and marketing strategist who partners with marketing teams and C-suite executives to grow their brand. After spending nearly a decade working with Fortune 500 companies and tech startups in Atlanta, Andrea knows what strategic and tactical marketing approaches truly drive lead creation and conversions -- and it's not mastering the marketing flavor of the week. It's how well you connect the goals of business with the people you're trying to help, and communicate your understanding back to them.
Andrea is a classically trained communications expert, with a BA in Journalism and English from Georgia State University, and a MSc in Marketing and Technology from Goldsmiths University of London. She completed her masters thesis with distinction on the topic of co-creation value from collaborative partnerships within B2D firms.
Helping Companies Automate Commissions @ Spiff
My background is in generating high quality leads and taking them through the buyer's journey. I am often described as energetic, positive, determined, and outgoing in both my personal and professional life. Anything worth doing at all, is worth doing well.
Revenue Operations Expert | Digital Transformation Leader | 6x Salesforce Certified | Bridging Marketing Vision with Technical Reality
Results-driven Revenue Operations leader and technical Marketer with a proven ability to design and implement innovative strategies to optimize revenue/marketing operations. Skilled at navigating ambiguity and collaborating with cross-functional teams to transform complex challenges into actionable solutions.
- The people person in me enjoys collaborating with teammates and clients, building relationships, and delivering presentations.
- The process/data geek in me loves requirements gathering, architecting and documenting business and systems processes, dissecting the lead-to-revenue lifecycle, data analysis, and attribution modeling.
- The tech nerd in me loves building complex solutions in systems, architecting integrations, and playing with new tools/technology