As a strategic Director of Software Product Management, my role is to translate business objectives into IT requirements and lead Agile development teams to execute on vision. ➤ Translating stakeholder and user needs to technical specs and conducting market analysis to forecast future development direction. ➤ Liaising effectively as a common communicator between the C-suite and development teams. ➤ Restructuring development processes and business strategies to improve efficiency and profitability. ➤ Transforming business data into actionable intelligence to drive marketing strategy. ➤ Imposing project management discipline on development organizations leading to great prioritization, alignment, and efficiency. Product Roadmap | Agile Development | Operations | Process Improvement | Sprint Planning | Product Management | Business Intelligence | Project Management | Backlog Grooming | Data Driven Decision Making | Customer Advocacy | Certified ScrumMaster | User Stories | Sprint Retros | Development Priorities | Jira | Artificial Intelligence | Machine Learning | Data Validation | System Implementation / Upgrades | Affiliate Marketing | Market Forecasting

Specialties: Business Development, Strategic Partnerships, Customer Acquisition, Social Media, Sales, Account Management, Affiliate Marketing, SEO

Over the past decade I've focussed on building and leading companies, building startups inside big organisations and scaling up a global business across the APAC region and into China and India. This has given me hard-won and diverse experience about what works, and what doesn't. I genuinely love the challenge of forming and finding a vision. I'm motivated by growing people as well as the bottom line, as ultimately good people are any businesses' most valuable asset. For me success looks like a tight-knit and supportive team which has fun and is motivated to exceed expectations for customers and the bottom-line. I'm at my best when I'm learning and being pushed to expand my horizons. Over my career I've worked in the digital agency, media, sports, finance and adtech industries, carrying my experience from each of these into tackling the next challenge.

I am a visionary B2B solutions and marketing technology leader enthusiastic about identifying and delivering innovative concepts that address market opportunities, generate value, and drive incremental growth. Leverage data-informed decision making, collaboration, and lessons learned to guide strategic planning and achieve corporate goals. Manage environments that promote creativity, ingenuity, and success through team-centric and cross-functional efforts. Opportunistic digital and technical problem solver that encouraged stakeholders to listen, keenly observe details, and apply holistic creative critical thinking mindset. SELECTED CONTRIBUTIONS: - Helped Chatmeter fuel boost in revenues championing shift in strategic focus and carving out niche in enterprise market. Advised in shaping new GTM gameplan and constructed ideation for next generation of products to support future vision. - Piloted change adoption and drove product innovation that grew sales from $8M to $30M, positioning Certona for profitable sale. Led pivotal dialogues during M&A dealings with well-matched buyers that in turn led to Vista Equity Partners acquisition. - Recognized by Gartner as Leader in the 2018/19 Magic Quadrant for Personalization Engines, with Certona also ranked as leading personalization provider by Internet Retailer to the Top 1000, and leader for 10 consecutive years to the Top 500. - Analyzed company-wide quantitative and qualitative data across all levels and departments. Implemented “keystone habits” per department to raise operating efficiencies while guaranteeing continued client satisfaction driving 96% customer retention rate. - Launched bleeding-edge products that generated excitement in market while tripling retail contract value. Introduced image search recognition tool and search solution that identified results and differentiated based on user browser history. - Pioneered creation of disruptive technology that personalized customer engagement with food industry. Won partnership with Taco Bell spurring global prominence with high level of intrigue offering car/facial recognition and customized menus on app. EXPERTISE OMNICHANNEL MARKETING ECOMMERCE DIGITAL TECHNOLOGY AI/MACHINE LEARNING CONSUMER OPTIMIZATION CUSTOMER EXPERIENCE CX MARKETING AUTOMATION NATURAL LANGUAGE PROCESSING (NLP) PERSONALIZATION PRODUCT LAUNCH/GTM BRAND DEVELOPMENT EXECUTIVE PRESENTATIONS BUSINESS OPERATIONS TALENT MANAGEMENT PRODUCT MANAGEMENT B2B SOFTWARE SALES SOLUTIONS CONSULTING SOLUTIONS ENGINEERING PRE-SALES IMPLEMENTATION ONBOARDING