Experienced commercial excellence leader with intensive background in financial planning, strategic analysis and executive communication & advisement. A broad skillset grounded on data analytics and integrity with extensive experience using data and process to drive efficiency and business results. Areas of expertise include industry and productivity analysis, business growth strategies, commercial data analytics, forecasting and planning & partnering with senior leadership.

Helping customer service and support leaders solve their business challenges.

I started my professional career as the Director of Electronic Media for the Equicom Group, Canada’s largest investor relations & financial communications company. It's been 25+ years now, and I've learned a few tricks. Since the earliest years of the internet I have successfully lead the development of literally hundreds of website & media projects. I am certified by Google in Advanced Search Marketing, plus StackAdapt and Acquisio for online advertising and customer acquisition. I currently build, operate and analyze digital ad campaigns on platforms including Google, Facebook, Twitter, YouTube, Doubleclick, Yahoo Gemini, SnapChat, TikTok, StackAdapt and many other networks. I've worked with clients such as Elton John, George Michael, Mark Knopfler, Ted Nugent, Blue Rodeo and David Gray promoting e-commerce products, advertising and using analytics, diagnose & improve marketing funnel strategies and customer acquisition campaigns. My past work also includes an array of websites for a veritable who’s who in Canadian Biotech, including Paladin Labs, Nexia Biotechnologies, Bioniche Lifesciences, Conjuchem Inc, Canadian Medical Laboratories (CML) Inc., Hemosol Inc., Cryocath Technologies, Provis Inc. and many others. As a consultant I've performed many multi-year engagements with several noteworthy National companies including Canada Direct Inc., ZoomerMedia Limited., CARP (Canada’s Association of Retired People), Fifty-Plus.Net International Inc., and One Family Fund, iFathom Corp., Official Communities Corporation, and others. Specialties: advertising, analysis, business management, business plans, business strategy, cms, concept development, content management, conversion, copy writing, corporate communications, database design, marketing, needs analysis, new media, newsletters, online marketing.

Brands, don’t get out marketed. We enable the world’s most creative in-house teams to streamline and scale their digital creative output. Spotify, Nike, adidas, P&G, Unilever, and many more all trust Celtra.

I am the Founder and CEO of Eudaimonic by Design, a global network of facilitators, coaches and advisors who share a passion for well-being and believe organizations must be designed to enable it. Together we harness the best of scholarship from the science of human flourishing and years of experience to advise organizations and design systems that unlock potential and bring out the best in people. For the past 25 years, I have worked with some of the most recognized brands, non-profits and public sector teams to co-create values-based cultures, develop positive leadership, and design systems that empower people to be their best. I am an ICF-certified coach through the Co-Active Training Institute (formerly the Coaches Training Institute) and live in Toronto, Canada My dream is to build a community that shares similar passions around positive psychology, systems and design thinking. I want to team up with others who are called to help individuals and organizations create massive change and do good in the world. Collectively, we can accomplish so much more than any one of us alone, so if you would like to be part of a conversation, have gifts to offer or believe that I can be of service to help you further your aspirations, please reach out.