As a former engineer and current marketer, I excel in conveying the value proposition to both B2B and B2C humans in an apt manner. With my extensive R&D background, I possess a deep understanding of various technologies and their intricacies. I strive to inspire and lead others through my innovative ideas and unorthodox approach.

I am a SaaS Marketer by choice and an Entrepreneur at heart. I started as a programmer. I broke releases and failed. Then, I fell in love with SaaS and Marketing. I started my journey in the SaaS world a decade back when folks asked, "can you give the software on a CD." I have scaled SaaS companies 20X through 4 pillars - Brand Marketing, Revenue/Growth Marketing, Product Marketing, and Customer Marketing. I have scaled marketing teams from 0 to 35+ (multiple nationalities). I have 15+ years of experience across account-based marketing, marketing strategy, branding, content marketing, PR, analyst relations, digital (SEO, SEM, Linkedin), field marketing, events, product marketing, and pre-sales functions. <Promotional plug alert>. I have won some awards. Top 100 Product Marketing Influencer - Product Marketing Alliance Economic Times - Most Influential Tech Marketer Award Most Influential Marketing Leader - World Marketing Congress CMO Super Hero Award - Enterprise IT World Top 30 Marketing Influencers - Chilli Piper I share growth hacks, frameworks, insights, and stories on SaaS Marketing. I love to chat with SaaS founders/marketing/product/sales leaders. Ping me. Lets connect over a favorite drink. Lets catchup 👋

Co-founder and Chief Executive Officer at Samba TV. Entrepreneur with over 20 years of leadership expertise and a deep understanding of starting and scaling successful startups in the media technology industry. Previously Co-founder and President of BitTorrent, Inc. before leaving to launch Samba TV in 2008. Samba TV delivers neutral, comprehensive viewership data addressable through 46 million devices around the world. Our proprietary technology is integrated at the chipset level across 24 of the top Smart TV brands globally analyzing the content on the screens of opted-in TVs in real-time to provide unbiased, global, multi-source TV data – powering a more scientific approach to advertising and a better viewing experience for everyone. Active investor in SELFMADE, Collective, Invisible Commerce, Klarna, Cameo, GGWP, Convoy Inc, Impossible Foods, vidIQ, Touch of Modern, Crunchyroll, and HappyCow.

I am a VP of Marketing Growth & Product at Home Credit India, a leading fintech company that provides accessible and affordable financial services to millions of customers. With over 16 years of experience in marketing and product management, I have a proven track record of developing and executing integrated marketing plans that drive continuous revenue growth and brand reach across various industries, such as gaming, retail, and e-commerce. My core competencies include digital marketing, program management, customer loyalty, CRM and retention strategies, business intelligence, marketing automation, and analytics. I leverage these skills to create innovative and customer-centric solutions that enhance the user experience and engagement across multiple channels and platforms. I also lead and mentor a team of talented professionals who share my vision of delivering value and excellence to our stakeholders. I am passionate about exploring new challenges in the fintech space, and I am always eager to learn and grow with the industry.

Content marketing remains misunderstood and under-tapped. At a time, in Seth Godin's words, when "content marketing is the only marketing left," this is profoundly unacceptable. And it is one of the core motivations why I remain committed to this vertical, holding a strong belief that content marketing is the biggest variable of success for modern businesses. I started my career as a content writer, writing 3500+ words daily for five years. My fascination with inbound marketing grew, which got me closer to the strategic frameworks of content. I took a few courses, read hundreds of articles, followed some interesting people, closely studied tens of brands, and started a blog – all these consolidated my understanding of how content marketing is just 20% content creation and 80% persona research, psychology, distribution, UX, analytics, and culture. Over the past eight years, I have worked with brands like Tata Communications, Lead School, Narayana Health, Shyam Metalics, Dioz Group, and more – as a copywriter, blogger, content marketer, strategist, and consultant. I have also launched (and crashed) several side projects which reinforced my learnings, making me fall in love with the nuances of growth marketing even further. This diverse experience enables me to create and execute comprehensive, full-funnel content marketing strategies that resonate with audiences, unlock tangible results, and accelerate business growth. Perpetually in conflict with contrasting ideas. Curious about growth hacks that cost $0. Always impulsive to start new online projects. Ready to discuss side hustles 24/7. Hardcore blogger. In love with chess. And oh, I sometimes (mildly) piss people off with unpopular opinions like backlinks will die and if you understand marketing, you wouldn't need selling.