VP Demand Generation & Growth | Chief Marketing Officer | 20% Pipeline Growth through GTM Strategy & Full-Funnel Pipeline Optimization | Startup to Series D | SMB, Mid-Market & Enterprise Marketing |$1M to $5B Revenue
Innovative leader, bringing a holistic approach to B2B revenue marketing with 25+ years of experience across industries, company sizes and lifecycle stages. Known for building bridges across GTM functions, driving efficient growth, improving the customer experience and leading revenue management transformation.
KEY ACHIEVEMENTS Include:
✅ Launched account-based marketing (ABM) strategy that generated an incremental $359K in new business pipeline within 7 months, with a 43% conversion rate
✅ Built and managed outbound Sales Development Representative (SDR) motions generating $100K in pipeline and 30% improvement in conversion rates
✅ Achieved 110% Marketing ROI and reduced CPA (Cost per Acquisition) by 50%
✅ Scaled growth from $1M to $1.5M for startup targeting mid-market and enterprise brands, by building and launching an inbound demand generation channel
✅ Led transformation of partnership channel with 2x revenue increase
✅ Rebuilt and pivoted customer marketing program into a strategic retention tool with data-driven metrics
I love building small businesses. I went to law school and business school, but I couldn't get excited about going to work for a big consulting or law firm. Small business growth is what I love. I get to do that every day at Infusionsoft... helping OUR business grow by helping tens of thousands of entrepreneurs grow their businesses using our marketing and sales software.
Specialties: All things related to small business growth.
Strategic thinker with an entrepreneurial spirit. Never afraid to challenge the status quo. Currently on a mission to help all humans and pets afford the care they deserve via accessible and transparent financing. Proud Texas Ex (McCombs School of Business aficionado)
Senior Director of Marketing and Communications at Coforma (coforma.io)
My love of narrative nonfiction and fascination with the power stories have to connect people has bridged 20 years of cumulative experience as a writer, editor, communications and marketing strategist, PR leader, people manager, and writing instructor.
My writing has been published in dozens of literary and news outlets, and in my current role I oversee the strategic direction for communications, marketing, and PR for a 115-person digital services business based in Washington, DC.
My second book, Riverine, won the 2014 Graywolf Press Nonfiction Prize, was a Kirkus Best Book of 2016, was short-listed for the Vermont Book Award, Indiana Emerging Author Award, the Stanford Library Soroyan International Writing Prize in Nonfiction, and was selected by Oprah.com as a top Powerful Memoir by Powerful Women of 2016.
I'm driven by a commitment to promoting equity and equality, and I am always looking for the next opportunity to work behind the scenes to help launch new endeavors that connect and engage people in my local community and across the nation.
Marketing professionals with over a decade of experience creating data-driven programs. Passionate about leading high-performing teams that fuel growth engines.
demand generation | digital marketing | content marketing | ABM | events & field marketing | customer marketing
Partner Marketing Leader | Revenue Marketing Champion | Board Member
What I'd like to say --
I'm a change agent for redefining demand generation in the B2B Enterprise-focused space. I was born-and-bred in the channel which means my partner experience goes deep and wide. I'm also a field-based extension of corporate marketing, so that means that I’m at my best when I’m shoulder-to-shoulder with Sales.
What LinkedIn told me to say --
Experienced Director of outbound Demand Marketing with a demonstrated history of working in the computer software industry. Strong marketing professional skilled in Direct Marketing, Partner Marketing and Management, Storage, Customer Relationship Management (CRM), and Go-to-market Strategy.
A dynamic and results-driven marketing and communications professional with over 15 years of experience leading various customer advocacy initiatives within innovative, technology-centric environments. Proven expertise in capturing the voice of the customer and leveraging customer advocacy to meet the objectives of a growing company. A collaborator with advanced organizational and communication skills, along with a history of developing successful partnerships to deliver high-value content and meet business development goals.
Areas of Expertise:
Customer Marketing & Advocacy
Copywriting and Editing
Content Marketing
Public Relations
Social Media
SaaS and Cloud-based Software
Brand Management
Product Launches
Project Management
Lead Generation
Customer Communications
B2B Marketing Campaigns
Partner Marketing
Marketing Communications
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