Providing digital transformation initiatives to deliver great self service experience. Experience in digital CEX Strategy.

I am the Branded Content Editor for Skift Meetings (formerly EventMB), an online publication that reports on the meeting and event industry. I have advanced academic training in research and analysis including an MA in English from the University of Toronto, which has also refined my technical proficiency with the language. My experience in conducting SEO research and on-page keyword optimization includes tools like SEMrush and Yoast. I am experienced in creating content organized around SEO and data-driven pain points with keyword optimization incorporated into headers, leads, and meta descriptions.

Marketing Architects is an All-Inclusive TV agency that gives performance brands access to high-quality, effective TV campaigns without the traditional high entry cost and ongoing challenges of optimization, scale and measurement. Founded in Minneapolis, Marketing Architects has been helping companies connect with their customers in new and surprising ways for more than 20 years. For more information, please visit www.marketingarchitects.com.

I’m a highly commercial ecommerce specialist, who has had more than 18 years’ experience within the retail sector in both NZ and the UK. Throughout this time I have successfully managed large P&L’s with a focus on digital, strategy, marketing, buying, customer experience as well as implementing large projects into businesses through a collaborative approach delivering strategic objectives. My current focus is managing the omni-channel experience for customers, aligning business units and using data to drive change for the customer as well as the business. Transferable skills include: • Strong commercial acumen with a record of delivering increased traffic, conversion revenue and margin by carefully researched and thoroughly executed improvements to ecommerce and supporting software platforms • Excellent practical knowledge of ecommerce platforms, optimisation techniques, analytics and online user behaviour • Change Leader – Transformation through Collaboration and an agile way of working • Ability to manage multi-disciplinary teams including Product Managers, Marketing and IT in the execution of projects that deliver value to the business • Balancing a focus on process, technology and best practice with high-level strategic awareness and keeps them in alignment • Exceptional ability to translate data from variety of sources into actionable insights • Able to recruit and lead teams, develop mutual trust, ensure all team members are on a development pathway and provide constructive feedback on performance

A dynamic leader and team player who is a passionate about people, learning, and solving problems. Strong analytical skills and the ability to find the "win" between technical details and business needs while understanding the customer, organization, and market. An outstanding communicator that can bridge the gap between technology and the business with proven ability to lead teams and projects successfully. (Courtesy of LinkedIn AI - this stuff knows us better than we know ourselves)