15+ years of experience with a focus on Analytics and Data Sciences, Digital Marketing Consulting, Pre-sales and Solution Consulting.

Accomplished executive with over 14 years of experience in the retail industry, spanning bricks and mortar to e-commerce retail. General Management experience in retail including Operations, Finance and Merchandise Planning at Walmart.com, Target, Mervyns and more. Experience scaling high growth companies in the retail and e commerce space, analyzing strategies and operations in turnaround environments, and negotiating and finalizing deals and transactions. Empowering, strategic leader skilled in casting vision, clearly communicating organizational objectives, and fostering creative, innovative execution. AREAS OF EXPERTISE INCLUDE: Supply Chain (Transportation, Fulfillment, Allocation,Planning,Strategy) Process improvement Systems and Technology Team Building and Leadership Company valuations (M&A valuations) Financial and strategic modeling & analytics P&L responsibility Budgeting,forecasting, cash and asset management Inventory flow and sku optimization Marketing profitability and cost analysis Pricing and Gross margin optimization Business strategy analyses and process improvement

(Second Time) Founder, Angel Investor

Solution-oriented I.T. professional with 15 years of experience in Data warehousing and Analytics. Experienced as Technical BI lead handling multiple projects with exposure in understanding and analyzing the Business Requirements, sound knowledge in Data Modeling, ETL and Reporting. Experience in contributing to all phases of the project life cycle including: business analysis, requirements gathering, data modelling, business and technical documentation, project management, application development, quality assurance, end user training and support. Excellent communication and interpersonal skills, client management, team leadership, outstanding problem-solving capabilities and decision-making qualities. Specialties: FDI (FAW), OTBI, BI Publisher, OAC, OAS, OBIEE, ODI ,Tableau, Power BI, Informatica, DAC, OBIA

Classically trained brand marketing executive with a heavy digital focus and a GM mindset. Unique combination of agency, CPG, and fast-growing DTC experience. Demonstrated leadership in driving both brand equity and revenue growth through P&L ownership and extensive knowledge of brand management, digital/performance marketing, innovation development, and product marketing. Proven ability to build from scratch, navigate ambiguity, and move fast. Deep passion for digital disruption. Curiosity-driven talent developer and cross-functional team leader. Harvard MBA. Side gigs as a dance choreographer and humpback whale researcher. ~~~~ Key Accomplishments • Named Top 100 Women in Brand Marketing by Brand Innovators (2021, 2022) and featured in Adweek’s Women Trailblazers series. • Launched No7’s Unstoppable Together purpose platform, garnering an 80% lift in brand SOV. Shecession campaign helped 10K women and won the DRUM PR award for Most Effective Use Of Influencer Marketing. • Launched the brand Simple Skincare and scaled it to $150M sales in 2 years. • Built the digital, social and influencer teams from the ground up at StriVectin. Led the team to 6x ROI from social media. • Won Unilever’s “Volume Driver of the Year” award for personal contribution to company growth. • Won prestigious advertising and innovation awards including the Silver Effie, the Jay Chiat Gold and the Allure Best of Beauty Breakthrough Awards. • Successfully developed talent internally and promoted direct reports in every leadership role. ~~~~ Core Competencies: ☑ Brand Strategy and Positioning ☑ Consumer Insights ☑ Digital Marketing/Performance Marketing & Digital Transformation ☑ Social Media Content and Paid Strategy (Facebook, Instagram, Pinterest, Snapchat, Tik Tok) ☑ Acquisition Marketing (eg SEO, SEM, Display, Social, Affiliate, PR and Influencer Marketing) ☑ CRM and Email Marketing ☑ Creative Development and Agency Management ☑ Media Planning & Channel Strategy (Traditional and Non-Traditional) ☑ Integrated Marketing ☑ P&L and Budget Management ☑ Business Planning/Annual Operating Plans ☑ Demand Forecasting ☑ Pricing and Promotions ☑ Innovation Pipeline Planning ☑ Innovation Commercialization ☑ Go-To-Market Strategy ☑ Talent Development ☑ Cross-Functional Team Leadership