Understand branding vs. marketing, which industries benefit from a brand identity, and what's included in a branding package.

Discover the latest insights and trends in marketing and marketing technology in the inaugural edition of the State of Content report.

Engagement on LinkedIn means people feel like your posts are speaking to them. It means the conversation has started. And when LinkedIn's algorithm takes notice of that engagement, it amplifies your message.

Because LinkedIn is such an essential channel for building B2B brand authority, we've developed a strategy that can help you leverage LinkedIn better. We hope that our advice can help you generate qualified leads, improve your overall inbound pipeline, and nurture strategic relationships through genuine thought leadership.

For SMBs and resource-constrained startups in the B2B space, this strategy can mean truly bringing your brand to market. Content distribution and awareness are possible. You truly can grow your brand presence through a combination of meticulous user research, thought leadership, and posting helpful content. And the best part? By following this strategy, you'll establish your company's name in the minds (and hearts) of your ideal clients.

Learn how to use ChatGPT and MarketMuse to evaluate your content, get a better understanding of content score ratings, and gain insights on how to improve your content for maximum impact.

We've curated a list of the best user persona examples to inspire you. Discover what makes each one great, and how to develop your own.

Scale your email marketing efforts with these 9 AI prompts-from brainstorming ideas to generating ready-to-send email campaigns.

In this guide, we walk through a four-step process for conducting an SEO content and technical audit, and then acting on that insight. Having crawled over 100,000+ sites, who better to help put together this manual than Patrick Hathaway, Director of Sitebulb. If you missed it, Patrick and MarketMuse co-founder Jeff Coyle got into a deep discussion on content audits in a recent webinar.

Basically, a content audit focuses on evaluating the quality, relevance, and effectiveness of a website's content. The goal is to identify issues like content gaps, poorly-performing pages, outdated, irrelevant, or low-quality content, and opportunities for optimization. The process involves collecting data about all the web pages across a website and making decisions about whether to keep, update, merge, or remove pages.

Mark and Jason explain the benefits of involving other teams, planning objective key results and why planning your whole year is impossible.

We partnered with The Harris Poll to survey over 700 social media, customer care and communications leaders about the state of social media.

Deep dive into AI marketing to check out practical use cases top-of-mind for marketers as they prepare for 2024 to meet goals head-on.