Each generation uses search differently. Here's how you can increase leads to Baby Boomers, Gen X, Millennials, and Gen Z, with search.

While AI can help your B2B content marketing, it can't write the quality content you need to build trust with your buyers.

Customer journey maps are a powerful tool to understand and meet customer needs. Learn how to make your own customer journey map.

A pillar content strategy can help you deliver the most valuable, relevant content to your audience. Learn how to develop one in this article.

Engagement on LinkedIn means people feel like your posts are speaking to them. It means the conversation has started. And when LinkedIn's algorithm takes notice of that engagement, it amplifies your message.

Because LinkedIn is such an essential channel for building B2B brand authority, we've developed a strategy that can help you leverage LinkedIn better. We hope that our advice can help you generate qualified leads, improve your overall inbound pipeline, and nurture strategic relationships through genuine thought leadership.

For SMBs and resource-constrained startups in the B2B space, this strategy can mean truly bringing your brand to market. Content distribution and awareness are possible. You truly can grow your brand presence through a combination of meticulous user research, thought leadership, and posting helpful content. And the best part? By following this strategy, you'll establish your company's name in the minds (and hearts) of your ideal clients.

Learn how to use ChatGPT and MarketMuse to evaluate your content, get a better understanding of content score ratings, and gain insights on how to improve your content for maximum impact.

Scale your email marketing efforts with these 9 AI prompts-from brainstorming ideas to generating ready-to-send email campaigns.

Harness the capabilities of Looker Studio with our specialized marketing report templates. Sign up now to access our tool and free templates.

Discover the latest insights and trends in marketing and marketing technology in the inaugural edition of the State of Content report.

Social media best practices won't tell you exactly how the Instagram algorithm works or how to grow your TikTok account overnight. But they will provide a framework for succeeding with social media marketing. In this article, we'll cover 21 best practices that brands and agencies can use now to refine social media strategy, create a consistent content plan, build an engaged community, and reach key goals more reliably. Why Social Media Best Practices Matter for Marketers If you work in social media management because of the trends, the creativity, the brand interactions, and the fast-paced nature of it all, establishing best