People-first GTM is business strategy that uses relationships and partnerships to create, capture, and convert demand into revenue. It’s designed to put people at the center of every interaction and experience.
It does this by transitioning a business from a company-first operating model to a people-first model.
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A practical guide on what People-first GTM is and how to get started with strategies, examples, and learnings.
People-first GTM
A business strategy that uses relationships and partnerships to create, capture, and convert demand into revenue. It's designed to put people at the center of every interaction and experience.
V2MOM is one in a series of cascading goal-setting frameworks that companies use to promote and achieve their objectives. Here we'll explore the V2MOM framework for insights and inspiration as it could apply to your organization.
In this webinar Nick and Corrina talk about amplifying Your GTM Strategy.
Welcome to another episode where Jared Fully is taking about The Nearbound & The Nearbound Sales Blueprint.
The People-first GTM Map is a comprehensive resource that activates the People-first GTM Model in your business. It all starts with people and a shared belief that is the spark and driving motivation for people to join, create, and grow a business.
Mark Kilens is CMO at Airmeet, the all-in-one platform for your virtual and hybrid events and webinars.
In this episode from the archives, he joins Daniel as they get into the weeds of how to start creating an experience for your audience, the importance of community, and how events can create communities.
You'll also hear what Mark learnt as former VP of Content and Community at Drift and as VP of Hubspot Academy.
Let's get real, the old way of going to market just won't work today. To truly connect with your audience and drive results, it's essential to shift your focus from self-promotion to a people-first approach.
By inviting people into your brand rather than bombarding them with messages across multiple communication channels, you can build awareness, trust, and lasting brand resonance.
In this session you'll learn how to execute on the people-first GTM to:
1. Create meaningful interactions with buyers, customers, employees and partners.
2. Generate high-quality leads.
3. Drive demand.
4. Foster long-term relationships.
