Lytics

Lytics

Website
A breakdown of qualitative vs quantitative data
Article
A breakdown of qualitative vs quantitative data
Lytics Liveramp overhauls customer ad targeting
Article
Lytics Liveramp overhauls customer ad targeting
Announcing Lytics's helpful radar integration
Article
Announcing Lytics's helpful radar integration
Using Lytics to boost your customer renewals
Article
Using Lytics to boost your customer renewals
Determining whether or not the buyers journey is useless
Article
Determining whether or not the buyers journey is useless
Can CDPs and DMPs work together? | Lytics Decision Engine CDP for Marketers
Article
Can CDPs and DMPs work together? | Lytics Decision Engine CDP for Marketers
Ready to personalize your email marketing? Start here. | Lytics Decision Engine CDP for Marketers
Article
Ready to personalize your email marketing? Start here. | Lytics Decision Engine CDP for Marketers
A comprehensive guide to customer insights
Article
A comprehensive guide to customer insights
Marketing insights from Little Prince author
Article
Marketing insights from Little Prince author
Customer data platform performance report: Lytics is elite
Article
Customer data platform performance report: Lytics is elite
CDPs are failing the marketing exec. Here's why
Article
CDPs are failing the marketing exec. Here's why
What is data science and how can it help marketers?
Article
What is data science and how can it help marketers?
The basics of web personalization | Lytics Decision Engine CDP for Marketers
Article
The basics of web personalization | Lytics Decision Engine CDP for Marketers
Optimizing the increasingly complex customer journey | Lytics Decision Engine CDP for Marketers
Article
Optimizing the increasingly complex customer journey | Lytics Decision Engine CDP for Marketers
If you're not serving customers in real time, you're falling behind. | Lytics Decision Engine CDP for Marketers
Article
If you're not serving customers in real time, you're falling behind. | Lytics Decision Engine CDP for Marketers
Most digital transformation projects fail. Here's how to fail-proof yours. | Lytics Decision Engine CDP for Marketers
Article
Most digital transformation projects fail. Here's how to fail-proof yours. | Lytics Decision Engine CDP for Marketers
What is first-party data? (And why does it matter for marketers?) | Lytics Decision Engine CDP for Marketers
Article
What is first-party data? (And why does it matter for marketers?) | Lytics Decision Engine CDP for Marketers
The Motley Fool's journey for higher value with a CDP
Article
The Motley Fool's journey for higher value with a CDP
The emotional cost of unpersonalized marketing | Lytics Decision Engine CDP for Marketers
Article
The emotional cost of unpersonalized marketing | Lytics Decision Engine CDP for Marketers
The truth about predictive marketing | Lytics Decision Engine CDP for Marketers
Article
The truth about predictive marketing | Lytics Decision Engine CDP for Marketers
5 steps for implementing personalization with a CDP
Article
5 steps for implementing personalization with a CDP
See how audience discovery boosts customer experience
Article
See how audience discovery boosts customer experience
9 valuable statistics about customer opinion on data privacy
Article
9 valuable statistics about customer opinion on data privacy
The steps to take after getting a customer data platform
Article
The steps to take after getting a customer data platform
The most effective way to streamline campaign execution
Article
The most effective way to streamline campaign execution
10 important rules for building a martech stack
Article
10 important rules for building a martech stack
Ways that marketing can be pervasive in the right light
Article
Ways that marketing can be pervasive in the right light
How Lytics is boosting CDP leadership positions
Article
How Lytics is boosting CDP leadership positions
9 interesting statistics about data-driven marketing
Article
9 interesting statistics about data-driven marketing
How The Economist grew digital subscriptions by 300% | Lytics Decision Engine CDP for Marketers
Article
How The Economist grew digital subscriptions by 300% | Lytics Decision Engine CDP for Marketers
Tips to evaluate CDP systems for personalization potential
Article
Tips to evaluate CDP systems for personalization potential
How Customer Data Platforms (CDPs) support personalization | Lytics Decision Engine CDP for Marketers
Article
How Customer Data Platforms (CDPs) support personalization | Lytics Decision Engine CDP for Marketers
Is your organization ready for a Customer Data Platform? | Lytics Decision Engine CDP for Marketers
Article
Is your organization ready for a Customer Data Platform? | Lytics Decision Engine CDP for Marketers
Smart audience segmentation and suppression with a CDP | Lytics Decision Engine CDP for Marketers
Article
Smart audience segmentation and suppression with a CDP | Lytics Decision Engine CDP for Marketers
What to look for in a Customer Data Platform | Lytics Decision Engine CDP for Marketers
Article
What to look for in a Customer Data Platform | Lytics Decision Engine CDP for Marketers
11 surprising stats about the multi-channel purchase process | Lytics Decision Engine CDP for Marketers
Article
11 surprising stats about the multi-channel purchase process | Lytics Decision Engine CDP for Marketers
Building the ultimate martech stack: A guide
Article
Building the ultimate martech stack: A guide
How to select the correct customer data platform
Article
How to select the correct customer data platform
Why everyone is excited about customer data platforms
Article
Why everyone is excited about customer data platforms
5 Lytics customer data platform marketing results
Article
5 Lytics customer data platform marketing results
See how one company boosted conversion rate with CDP
Article
See how one company boosted conversion rate with CDP
11 important reasons to use personalized marketing
Article
11 important reasons to use personalized marketing
A guide to Lytics's strategic consulting service
Article
A guide to Lytics's strategic consulting service
Making behavioral marketing work for your brand | Lytics Decision Engine CDP for Marketers
Article
Making behavioral marketing work for your brand | Lytics Decision Engine CDP for Marketers
Aligning an organization around the customers
Article
Aligning an organization around the customers
How identity graphs make marketing smarter
Article
How identity graphs make marketing smarter
A comprehensive guide to improved Facebook ads
Article
A comprehensive guide to improved Facebook ads
How to become a customer-centric company | Lytics Decision Engine CDP for Marketers
Article
How to become a customer-centric company | Lytics Decision Engine CDP for Marketers
The 5 most helpful tips to boost artificial intelligence
Article
The 5 most helpful tips to boost artificial intelligence
Understanding the new digital experience CDPs offer
Article
Understanding the new digital experience CDPs offer
Top 5 use-cases of Lytics improving ad retargeting
Article
Top 5 use-cases of Lytics improving ad retargeting
A brief, exploratory look at the power of outcomes
Article
A brief, exploratory look at the power of outcomes
How a CDP boosts quick service restaurants
Article
How a CDP boosts quick service restaurants
Our proclamation: We honor privacy and transparency
Article
Our proclamation: We honor privacy and transparency
Adapting to Facebook's third party data changes
Article
Adapting to Facebook's third party data changes
How artificial intelligence is influencing marketing
Article
How artificial intelligence is influencing marketing
A guide to determining user intent through content
Article
A guide to determining user intent through content
Seminar breakdown: The current CDP trends explained
Article
Seminar breakdown: The current CDP trends explained
A complete breakdown of Lytics's identity resolution
Article
A complete breakdown of Lytics's identity resolution
A comprehensive guide to Snap integration with CDP
Article
A comprehensive guide to Snap integration with CDP
The exciting introduction of Lytics Orchestrate
Article
The exciting introduction of Lytics Orchestrate
Boost performance of your Facebook ads with Lytics
Article
Boost performance of your Facebook ads with Lytics
The top 5 things to look for in a CDP system
Article
The top 5 things to look for in a CDP system
A brief but helpful CDP primer for the unfamiliar
Article
A brief but helpful CDP primer for the unfamiliar
A complete guide to natural language processing
Article
A complete guide to natural language processing
Success story: Dr Marten's enhanced personalization
Article
Success story: Dr Marten's enhanced personalization
Company spotlight: The Economist's recent success
Article
Company spotlight: The Economist's recent success
An in-depth breakdown of content recommendations
Article
An in-depth breakdown of content recommendations
The unique ways data visualization helps tell the right story
Article
The unique ways data visualization helps tell the right story
TechCrunch's Lytics affinity engine spotlight
Article
TechCrunch's Lytics affinity engine spotlight
Learn how a CDP boosted revenue for Agora Financial
Article
Learn how a CDP boosted revenue for Agora Financial
The 7 biggest data myths and how you can learn from them
Article
The 7 biggest data myths and how you can learn from them
A comprehensive guide to segmented email
Article
A comprehensive guide to segmented email
Learn how behavior segments outperform demographic
Article
Learn how behavior segments outperform demographic
A breakdown of the main differences between CDP and DMP
Article
A breakdown of the main differences between CDP and DMP
Building an effective, modern marketing stack
Article
Building an effective, modern marketing stack
Better defining customer data platform behavioral segments
Article
Better defining customer data platform behavioral segments
Molding adaptive content with data-first personas
Article
Molding adaptive content with data-first personas
Using powerful tech to improve Google Analytics
Article
Using powerful tech to improve Google Analytics
A modern, data approach to improve user persona
Article
A modern, data approach to improve user persona
Tech to find minor tweaks: a guide to Lytics Anomalyzer
Article
Tech to find minor tweaks: a guide to Lytics Anomalyzer
Helpful, actionable tips to help you know your data
Article
Helpful, actionable tips to help you know your data