Andy Crestodina is a co-founder and the Strategic Director of Orbit Media, an award-winning 45-person digital agency in Chicago. Over the past 20+ years, Andy has provided digital strategy to more than a thousand businesses. He is a top-rated speaker at national conferences, a writer for the biggest blogs and the host of a tiny podcast. Andy has written hundreds of articles on content strategy, search engine optimization, social media and Analytics. Top 10 Online Marketing Experts, Forbes • Top 50 Marketing Influencer, Entrepreneur • Top 10 Social Media Influencers, Social Media Explorer • Top 50 Content Marketers, Outbrain • Top 100 Digital Marketers, Brand24 • Top 25 B2B Influencers, IZEA • Top 10 Online Marketers, FOX • Top 25 Marketing Influencers, LiveAgent • Mentor at 1871, the #1 incubator in the US • Guest Lecturer, Northwestern University, Loyola University and others • Digital Marketing Instructor, Harbour.Space University He is also the author of Content Chemistry: The Illustrated Handbook for Content Marketing. Member of the Economic Club of Chicago (ECC) and the Illinois Technology Association (ITA). Together with the team at Orbit, Andy organizes Content Jam, Chicago's largest content marketing conference. He's also a member of the local B Corp community. Part of that commitment to the local community can be found in Chicago Cause, the non-profit donation program than Andy help create. Currently in its seventh year, total donations of digital marketing services exceed $600,000.

Professional and Industry Experience: Livongo - Anna was the CFO responsible for providing financial and strategic leadership at Livongo Health. Responsibilities included Finance, Accounting and Supply Chain. Livongo is reinventing the way people manage chronic conditions, beginning with diabetes. By offering the right information, tools and support, at the right time, we empower people with diabetes to live better and improve their health while reducing the cost of care. RadiumOne - President & CFO Anna was the President & CFO of RadiumOne and responsible for North American Sales, Client Services, Business Development, Corporate Development and Finance teams at this global digital media company. SAY Media - CFO & Head of Operations Anna was the CFO & Head of Operations at SAY Media in San Francisco responsible for a global team focused on Finance, Accounting, Media Planning, Production Management, Studio, Fulfillment and Analytics at this international digital media company. McAfee - SVP of Governance, Risk and Compliance Anna worked with McAfee's BOD, CEO and CFO focusing on global strategies, process improvement and organizational alignment. KPMG - Partner Anna was a partner in KPMG’s Silicon Valley office with over 17 years of experience serving clients in the technology industry. Background: Anna is a CPA and is Six Sigma Green Belt certified. While she was with KPMG, she served as National Chair of the Women’s Advisory Board and the Nominating Committee for KPMG's BOD. Specialties: Global infrastructure, Scalability, Revenue Recognition, Financial/Management Reporting, Channel Operations, Process Improvement, Sourcing Strategies, Global Initiatives, Internal Audit, Sarbanes Oxley

Results-driven retail and technology digital strategist with 12+ years experience in digital and loyalty marketing with focus on 360 marketing cycle and marketing ROI. Accomplished in digital marketing, cross-functional team leadership, growth marketing, loyalty and retention strategy, paid media, eCommerce, email marketing, CX, personalization strategy.

Digital media & advertising leader with expertise in paid social, paid search (PPC), display/programmatic advertising, remarketing, media planning, account management, media relations, branding, and promotions across several industries including e-commerce, higher education, broadcast radio, professional business, B2B, athletics, and private sector. Currently in management & loving every minute of being able to inspire and motivate colleagues. Specialties and Skills: Digital media advertising and marketing; paid social advertising in Facebook/Instagram, Pinterest, and LinkedIn; PPC; Google Adwords including search, display, and shopping; Bing ads; various bid management systems; media planning; cross-channel planning and strategy.

📅 In 2016, I coined the term "Product Led Growth" (PLG) to describe the new norm for business software 👉 Build a product for end users and allow those end users to adopt it easily with a self-serve funnel 🏆 It's the model followed by today's best SaaS companies - Zoom, Slack, Datadog, Calendly and others 🎧 Check out the original take on PLG in episode #31 of the SaaStr podcast (July 2016) #throwback 👀 Read how our thinking evolved years of leading the product-led movement: https://openviewpartners.com/blog/what-is-product-led-growth/#.XUmD4OhKhyw

https://www.B2bRevenue.com Interested in the Courses? Here is an FAQ video: https://youtu.be/0F7imrzjXWs TikTok = briangburnsB2B If you are passionate about Sales & Selling let's connect make sales great, but please LIKE 👍🏻 or COMMENT ✋🏻 on my content first so that I know that you are a real person. Get a FREE copy of my book "How Companies Make Product Selections" at http://www.B2BRevenue.com All my videos are available at: https://www.youtube.com/user/MaverickMethod The times they are changing... Today we fast forward through commercials, we ignore ads, we no longer pick up unknown phone calls, we delete spam, we do not want to hear a pitch, a value proposition or sit throw a PowerPoint presentation. The last person we want to talk with is a salesperson. Have we turned into a bunch of hermits, who do not want to improve our lives? No, just the opposite is true, we want more, we want to do more and yes we want to acquire more. I help salespeople understand how to be amazingly successful in this new world. Please join me on The Brutal Truth About Sales & Selling PodCast - The Link is Below. After spending 20 plus years selling enterprise software I now working with leadership teams I help create and dominate their market segments. My approach is based on an exhaustive study of hundreds of eight, seven and six-figure deals across several industries and geographies, what I have discovered is that the majority of salespeople are Selling Backwards. Selling Backwards means that the focus is on the outside of prospect looking in. Instead of obsessing on messaging, positioning, presentations, demonstrations and closing, what is really effective is matching the selling process with the prospect's decision process. What we have found is that the salespeople that still embrace the old-school dogma of relying on relationships, one-on-one selling skills and aggressively pushing their prospects are as obsolete as palm pilots. What I teach is what is going on inside the prospect's organization and how they make product selections. #sales

I'm an ex Wellness Professional/Pro Sports Performance coach turned repeat founder and startup advisor. At LEON, I'm responsible for the business development and employee ecosystem, putting our people and technology to work alongside small to large companies and the wellness marketplace to accelerate their corporate and social wellness efforts. Earlier I founded and led the operational side of AthleteList where I sourced and worked alongside athlete support providers (Ortho's, PT's, Sports Data Scientists etc.) in helping them access professional and recreational athletes alike. Previously, I was a Sports Science Consultant, leading Olympic Sports development in Track and Field. I successfully represented over 7 countries in the 2016 Rio Olympics, ranging from the USA, Jamaica, India, Ghana and the UK. I've spent way too much time in the fitness industry. From opening new locations and regions, consulting on cutting edge sports performance centers in Silicon Valley, to early stage franchise development . Earlier I attended Temple University where I learned a few things about exercise science and data science. I live in Philadelphia and have an office in NYC. Cheers!

As a classically trained brand marketer with an entrepreneur's mindset and varied experience leading teams in the startup growth trenches, I blend analytical, strategic, and creative approaches in a way most tech marketers can't. As both marketing executive and consultant, I've consistently delivered double-digit monthly growth across a variety of markets and business models. I’m an exec with wide-ranging marketing acumen and skills. My toolkit was built owning giant P&L's at PlayStation and honed relentlessly executing at startups. It spans the entire spectrum of marketing disciplines, including go-to-market, segmentation, product positioning, user acquisition and engagement, integrated offline marketing, digital performance marketing, creative development, and product management. Oh, and I’m a good human who’s fun to work with :)