Entrepreneurial Technology Marketing Leader 🔹 Data & Metrics Focused Approach 🔹 Nimble Market Response 🔹 Global Marketing Success 🔹 Empowers Winning Teams I am a Technology Marketing Leader with 20+ years of experience developing and executing marketing programs in high technology for leading cloud managed service, backup & recovery, eCommerce and mobile app organizations. My deep experience gives me the ability to shift direction quickly in response to market conditions while maintaining strategic alignment with core business objectives. My approach brings data to the art of marketing through building strategic, numbers-based marketing models that prove how marketing contributes to achieving key business goals. I have an expansive marketing toolkit that includes online marketing, channel marketing, CRM and data analytics, SaaS software & mobile applications, automation tools, lead generation, branding and project management. I am skilled at strategically positioning complex product lines through distilling value propositions and evolving market positioning by segment and audience. My leadership style is focused on empowerment, and I have a strong track record of creating and leading high performing teams. I set our tone through a blend of implementing vision for ongoing digital innovation, clearly establishing goals and supporting team members to succeed. We will consistently deliver on time, on budget and exceed expectations- it is core to who I am as a professional and a leader. ★ IMPACT SNAPSHOT ★ 🔹 MARKET PENETRATION: Evolved online marketing messaging to increase positive response rate by 600% 🔹 DIGITAL MARKETING SHARE: Increased digital marketing’s lead generation from 4% to 35% of company mix in <1 yr 🔹 INNOVATIVE STRATEGY: Grew global free trial software downloads by 25.7% through creating an innovative strategy and framework 🔹 GLOBAL MARKETING LEADERSHIP: Designed and implemented successful, global, omnichannel marketing programs. Ranged from traditional marketing/sales to integrated online SEM/SEO and social SKILLS/KEYWORDS: Marketing Leadership| Global Marketing Strategy | Marketing Positioning | Change Management | Strategic Marketing Plans | Vendor Management | Campaign Delivery | Digital Marketing | Project Management | KPIs | Channel Marketing | Product Launches | Brand Management | Dashboard Development | SEO | SEM | CRM | Online Marketing | Inbound/Outbound Marketing | Marketing Automation | Digital Channels | Channel Partners | Domain Strategy | Account Based Marketing | ABM | Direct Marketing | 6sense

I specialise in: BDC group management, lead nurturing, lad conversion, data base management. CRM management, sales rep management, customer relationship management, email marketing, text message marketing. Basically I create full proof lead paths to ensure every lead is pushed to its full potential ideally resulting in a sale.

Headline Stats: Serial tech/SaaS CEO. 91% IRR / 14X average return on equity invested. 1 IPO, 1 sale to strategic acquirer, 1 sale to financial buyer, 1 failure that we shut down. 7 buy-side M&A transactions (6 successes, 1 failure). 9 VC financings, 4 debt financings. Operating sweet spot: Start-up - $150MM revenue. “Quant” CEO committed to data modeling • Only way to truly understand what really drives value-creation • Only way to gain cultural alignment around those drivers Areas with deep Skills: SaaS, sales & marketing, go-to-market strategy, M&A, raising capital, IPO, product vision and strategy, finance and accounting, cultural alignment, employee development, customer success

I am the SVP of the technology group at Shapiro+Raj, a leading market insights and strategy consulting firm. With over 20 years of experience in the B2B technology sector, I lead a team of smart analysts who investigate and deliver insights on the latest tech trends that are reshaping every industry, such as generative AI, cloud services, cybersecurity, IoT, and more. My mission is to help our clients understand and leverage the opportunities and challenges of the rapidly evolving tech landscape, and to provide them with actionable recommendations and solutions for growth. I have a strong background in disruptive technologies, and consulting, and I am passionate about great research and innovation. I am always open to connect and collaborate with other professionals and experts in the field.

BiggerPockets.com is the world's largest online network of real estate investors. We help ordinary Americans build wealth and achieve financial freedom through real estate investing. Some of our users have just a few properties and use real estate as a small part of their overall wealth building plan, while others go all-in and use it as the primary tool in their portfolio. Our role is to help them increase the odds of success in their investing careers, and help them build wealth faster and with less risk by giving them access to great content (and debate!) about nearly every aspect of real estate investing imaginable. Our members also have access to an incredible network of nearly one million investors and real estate professionals, along with a suite of tools we've designed to help them find, finance, and analyze potential investments. In addition to my role here at BiggerPockets, I also have a hand in the following: - I am a real estate investor with my business partner, Walker Hinshaw. - I am author of Set for Life: Dominate Life, Money, and the American Dream - I am a licensed real estate broker in CO - I am a co-host of the BiggerPockets Money Show, with my partner, Mindy Jensen

Strategist, Product Owner, and Passionate Leader. Experience in leading multi-million dollar strategic technology initiatives across the e-commerce platform along with developing strategic roadmaps for customer service, transportation, fraud management, and L&D. Skills & domains include Leadership, Strategic Planning, Project Management, Product Management, L&D, Quality Assurance, Knowledge Management, Order Management, Global Transportation, and Fraud Management. President/Founder of The Vanson Group, Inc focused on helping organizations with strategic planning and leadership development. Author of the Be Willing 2 leadership development course focused on helping people recognize their leadership roles. Board Member of grove city chamber of commerce - responsible for strategic planning and digital strategy Board Chair and member of grove city YMCA Member of the Strategic Planning team for Central Ohio YMCA Specialties: Management, Leadership, Ecommerce Strategy, Strategic Planning, Opportunity Assessments, Learning Development, Training, Project Management, Knowledge Management, Ecom Start Up, Agile Project Leadership

Enterprise consultant at Clozd managing win-loss programs to help enterprise organizations systematically uncover why they win and lose deals in order to improve win rates. My clients include over a dozen Leaders from various categories in Gartner Magic Quadrants (e.g. multiple cybersecurity categories, CX Management, Unified Communications, & BI platforms). Prior to Clozd, I managed Global Analyst Relations for SAP Qualtrics, a leading market research technology provider. I also worked as a Customer Success Associate, helping clients such as Google, Proctor & Gamble, Porsche, Prudential Financial, etc. to implement ongoing customer and employee experience programs. While earning an MBA from BYU Marriott School of Management, I interned for Nestle USA, developing a go-to-market strategy for a globally recognized brand. I also led client development and consulting projects for Marketing Lab, an independently operated marketing & strategy agency.