Content Marketing Manager, UX Research @ User Interviews
Lizzy (she/her) is a marketer, writer, and poet, based in Santa Fe, New Mexico. Currently, she creates educational resources for user researchers, research ops professionals, and other folks in the UX community on the User Interviews blog.
She became a marketer by accident; after graduating with a Bachelor of Science in Professional Writing from a small college in Vermont, she applied to every job opportunity she could find with the word “writer” in the title. She cut her teeth on marketing as an agency copywriter, where she learned to approach content as an act of hospitality, shaped by a sense of empathy, generosity, and high regard for the audience.
Since then, Lizzy’s written both freelance and in-house content for a wide range of industries, including technology, AI, retail, cosmetics, food and beverage, law, education, and most recently, UX research.
Outside of work, Lizzy likes hiking, people-watching, thrift shopping, learning and sharing ideas. Her happiest memory is sitting on the shore of Lake Champlain in the summer of 2020, eating a clementine.
Fashion Psychologist, Best-Selling Author of Big Dress Energy
I'm a qualified Fashion Psychologist who has collaborated with fashion brands, delivered workshops to industry professionals and has been featured in international publications such as The Times, i-D, Grazia, Marie Claire, CNN, Shortlist, Who What Wear and more.
Salesforce Product Marketing | Award-Winning Marketer, Keynote Speaker, Host & Emcee | Entrepreneur | REALTOR® | Featured in News, Black Enterprise, HGTV “My First Place” & “The Final Straw” on ABC
Shalaya is a Senior Director of Product Marketing at Salesforce, where she leads activation strategies for Data Cloud including community, brand, demand generation, customer marketing, field marketing and social media.
She is an award-winning marketer, keynote speaker, host, and emcee, with over twenty years of experience in technology, operational excellence, corporate communications and real estate. She is passionate about creating engaging and impactful content, campaigns, and events that showcase the value and innovation of products and solutions.
She is also the curator and mastermind behind Salesforce’s 2X Webby-nominated National Black Business Month Block Party, a summit that seeks to inspire, amplify, and elevate Black entrepreneurs, creatives, and business leaders everywhere.
Additionally, Shalaya is a successful entrepreneur, real estate broker, and angel investor. She owned and operated her own boutique real estate brokerage for twelve years, serving clients in the across the U.S., and has been featured on HGTV and ABC. She is currently a Broker Associate and team lead at Compass generating over $60M in sales helping clients purchase and sell real estate throughout California and across the globe.
She is a member of The Syndicate, a community of Black women angel investors and advisors, and has invested in several startups in the wellness, beauty, and energy sectors. She is committed to supporting diversity and inclusion in the startup ecosystem and beyond.
Founder at RocketShip HQ - we help mobile apps grow by creative-focused, capital-efficient execution of UA campaigns.
WHAT I AND MY TEAM DO:
My team at RocketShip HQ partners with fast-growing companies to help them grow fast, sustainably and capital-efficiently.
HOW WE DO IT:
We offer mobile user acquisition strategy that is custom-tailored to our customers' needs, and includes:
- High-level strategy focused on capital-efficient growth.
- Execution of campaigns with a deep understanding of modern algorithmic marketing for a post-identifier world.
- Marrying creative execution, analysis, campaign management and strategy to drive growth.
WHAT PEOPLE ARE SAYING:
"Shamanth grew our UA spend from zero to 7 figures, helped our DAUs grow 7x and get acquired by a public company. "
- Jeb Balise, Former General Manager at Zynga
"Thanks to Shamanth's actionable advice, we were able to ramp our Facebook spend by 3x while improving cost efficiencies..."
- Aaron Cheung, CEO at Dazzling Cleaning
"Working with RocketShip HQ was like working with a full-blown marketing department. They produced an incredible amount of innovative creatives, and offered detailed and valuable insights in our weekly reviews. I enjoyed their service."
Siberia Su, Head of Growth at JumpRamp/MobilityWare
MY BACKGROUND:
I am the founder of RocketShip HQ and have been in the user acquisition and growth space for the past decade. I’ve been fortunate enough to have driven user acquisition leading up to 3 exits:
Bash Gaming(acquired by GSN Games for $170mm)
PuzzleSocial(acquired by Zynga)
FreshPlanet(acquired by Gameloft)
I also host the podcast Mobile User Acquisition Show( http://MobileUserAcquisitionShow.com ). I've also been at the forefront of sharing insight and expertise to help marketers prepare for a post-identifier world.
CONTACT ME:
Learn more at:
https://rocketshiphq.com
Connect with me on LinkedIn, follow me on Twitter https://twitter.com/ShamanthRao or email me at shamanth@rocketshiphq.com
For companies that are either not a good fit for our managed services or cannot afford to work directly with us, we offer:
Free office hours: https://rocketshiphq.com/officehours/
Coaching & consulting: https://rocketshiphq.com/coaching/
Also see:
http://MobileUserAcquisitionShow.com
http://MobileGrowthLab.com
Content Writer, Digital Marketer, Freelance Writer, Pinterest Expert
Hello! My name is Shama, and I am a Content Writer, Digital Marketer, and Freelance Writer.
When it comes to content writing, I am your girl! With my extensive experience in writing and digital marketing, I can write articles that are informative and attract attention.
Over the past two years, I have been writing professionally.
My passion lies in helping small businesses succeed online by making their websites more search engine friendly through writing high quality content and SEO (Search Engine Optimization) techniques.
In addition to all these things, I am also a Pinterest Expert who helps people reach out to their target audience by creating boards that can help them achieve their marketing or business development goals.
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