I host the podcast Unthinkable, write the weekly newsletter Playing Favorites, and develop podcasts and docuseries for mission-driven brands, authors, and entrepreneurs. I'm also a frequent keynote speaker, and the author of the book Break the Wheel.
It is my personal, professional mission to help others make work that matters -- to their careers, their companies, and their communities.
I see creativity as a form of problem solving and leadership. It's a means of raising your hand to lead and investigate and improve things, and I want to help others frame their work as such. That can help us see the work and the world better and differently.
Before becoming a content entrepreneur, I held marketing and media roles at Google, HubSpot, and the VC firm NextView.
My biggest ambition and maybe grandest delusion is to be the Anthony Bourdain of business storytelling :)
VP Demand Generation & Growth | Chief Marketing Officer | 20% Pipeline Growth through GTM Strategy & Full-Funnel Pipeline Optimization | Startup to Series D | SMB, Mid-Market & Enterprise Marketing |$1M to $5B Revenue
Innovative leader, bringing a holistic approach to B2B revenue marketing with 25+ years of experience across industries, company sizes and lifecycle stages. Known for building bridges across GTM functions, driving efficient growth, improving the customer experience and leading revenue management transformation.
KEY ACHIEVEMENTS Include:
✅ Launched account-based marketing (ABM) strategy that generated an incremental $359K in new business pipeline within 7 months, with a 43% conversion rate
✅ Built and managed outbound Sales Development Representative (SDR) motions generating $100K in pipeline and 30% improvement in conversion rates
✅ Achieved 110% Marketing ROI and reduced CPA (Cost per Acquisition) by 50%
✅ Scaled growth from $1M to $1.5M for startup targeting mid-market and enterprise brands, by building and launching an inbound demand generation channel
✅ Led transformation of partnership channel with 2x revenue increase
✅ Rebuilt and pivoted customer marketing program into a strategic retention tool with data-driven metrics
Experienced professional with omnichannel marketing expertise in digital advertising, SEO, content strategy, marketing operations, and reporting with a demonstrated history of success in leading at high-growth B2B companies.
Data-driven and result-oriented marketing operations director with hands-on expertise implementing multi-channel demand generation and digital campaigns. Skillset includes a unique blend of direct software sales experience with technical aptitude, a curious nature and high standards for work product. Extremely passionate about successful execution of digital marketing strategies that drive leads and improve sales’ pipelines.
I am a security practitioner with strengths in the log analysis, threat hunting and data forensics areas, including fraud prevention and detection. I have practical experience in the security domain for over 18 years, working mainly in the financial and public sector. I’ve built up information security and IT risk management teams and processes, implemented ITSM frameworks and managed the business continuity and disaster recovery processes. Currently putting my practical experience into the Dynatrace product to create the best tooling for Security experts!
Global Experiential Events Leader | Marketing Strategy | Large-Scale Live and Digital Production | Innovative Design Strategy | DEI Focused | Ideating inclusive experiences for companies who are changing the world
I’m a global events and marketing leader, I demonstrate excellence in conceptualizing and executing innovative, international experiences ranging in size from 5k - 30k+ attendees for industry-leading companies.
As an influential thought-leader and trusted business advisor, I am passionate about exceeding corporate revenue goals and creating impactful, inclusive experiential events and powerful marketing campaigns that connect with diverse audiences.
As a people-centric leader I believe in developing, mentoring, and inspiring my teams to achieve excellence at every turn, even on tight event deadlines and with budget parameters.
Some career highlights include:
✔Achieving national and regional sales revenue objectives of up to $1M for L’Oréal USA by serving as the creative force behind high-profile events.
✔Spearheading Diversity & Inclusion training programs and events for 4800+ employees at Salon-Centric.
✔Driving increased attendee traffic 30% by architecting and deploying experiential marketing campaigns for a myriad of events.
✔Generating over $100k in rebates and signing incentives by favorably negotiating hotel and venue contracts.
✔Transforming 3 previously in-person events for 5K+ attendees to immersive, fully live virtual 3D & 2D experiences.
Areas of Expertise:
📌Event Management & Logistics
📌Community Outreach
📌Diversity, Equity & Inclusion
📌Vendor Sourcing & Negotiations
📌Agency Partnerships
📌Team Building
Additional Strengths Include: Project Planning & Production | Process Improvement | Marketing Strategy | Budgeting | Forecasting | Trade Shows | Content & Collateral Creation | Executive Communications | Training & Development Data Analytics | Digital Experiences
Outside of work, I remain passionately connected to my community. I utilize my event-planning expertise to support organizations (including Voice of Hope and Glory House Miami) in producing impactful fundraising events and galas to advance their work.
I welcome new professional connections. Contact: michtika@me.com
Professor, Head of Mental Health and Psychological Sciences, NIHR Spokesperson on Mental Health, Digital Health Developer
Professor of Clinical Psychology and Head of the School of Mental Health and Psychological Sciences at the Institute of Psychiatry, Psychology and Neuroscience. KCL. Has championed the involvement people with mental health problems in research. She founded and was the first Director of the Service User Research Network (SURE) at KCL. Current research includes developing and testing novel psychological treatments for people with schizophrenia, particularly the cognitive remediation software, CIRCuiTS. Also involved in eHealth and mHeath projects to benefit and empower people with mental health problems and those with neurological disorders.
The latest exciting study involves testing different methods of implementing cognitive remediation treatment in services for people in touch with Early Psychosis services in the UK. The results will help to tailor treatments to individuals so they receive the most benefit.
Editor of Journal of Mental Health, a peer reviewed journal that encourages mental health service users to take part in research and as authors of papers.
She leads the Cognitive Remediation Experts Workshop - the world discussion group of people who develop and rigorously assess cognitive remediation treatments for people with schizophrenia and other mental health disorders.
I've created an entire career out of connecting systems and platforms in a way that solves real business problems for regular people. Since 2005, I've worked in integration, analytics, data science, GIS, and financial reporting. I've worked as a Sales Engineer, Sales Manager, Product Marketing Manager, and most recently as a Director of Product.
In April 2020, I moved to Sydney Australia, where I currently reside. Since then I've been doing some consulting for various customers, and have been maintaining a full time job at a US headquartered SaaS company. I'm now looking to make a change, finding a role which will have me working with people in the same timezone as myself.
I'm an experienced, Scrum Certified product manager with strong skills in SQL (various platforms), Jira,
Confluence, REST APIs, Sockets, infrastructure (AWS and GCP), and much more.
Over the past few years, I've also been building my passion project, DataFetch.io. DataFetch is an In-Chat
Data Retrieval platform, available for Slack and MS Teams. I've become quite deeply familiar with both of those platforms, as well as how to architect secure, scalable, and efficient systems with minimal resources.
Most importantly, I am a devoted partner, a girl dad, a pet lover (ask me about Remy).
If you want to get me to go off on an tangent, mention Marvel movies, video games, cocktails, cooking.
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