This playlist highlights the best 2024 prep lists on a number of GTM topics: SEO, Sales Comp, Security, Gmail Changes, Content Marketing. We’ve also included a few predictions pieces so you can read and hear what other experts are focused on. Get your team ready to hit the ground running in 2024!
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The piece highlights the need for sales leaders to adapt to these evolving buyer behaviors by offering personalized, interactive demos throughout the sales process. It mentions success stories from companies like SailPoint and CT4, where adjusting demo strategies to cater to modern buyer needs improved the buying experience and expanded their reach.
Keep abreast of your competitors by checking out these ten content marketing trends and learn how to include them in your content strategy for 2024.
Discover key strategies to adapt to Gmail's 2024 security update and ensure your emails avoid the spam folder with our expert tips.
Believe it or not, the new year is right around the corner– and that means it's time to plan your sales compensation strategy for 2024.
It's no secret that most B2B tech companies have had a less-than-ideal 2023. It has been full of layoffs, diminished growth, and missed revenue goals. Everyone is determined to have a better 2024, with the future of many companies depending on it. Here is what will save you in 2024,
On this week's episode of Topline, we cover a range of subjects. We give 2024 market predictions as core CPI is the lowest it has been since March 2021, discuss the future of CS (or lack thereof), and share our thoughts on OpenAI's Demo Day.
![[Topline #32] 2024 Market Predictions](https://main-app-production-public.s3.amazonaws.com/mpmfbnn78ja2ribq2ctgy13f1j13 "[Topline #32] 2024 Market Predictions")
Stay ahead in the digital game! Watch this recording for exclusive insights into 2024's cybersecurity trends, emerging threats, and winning strategies. Learn about the impact of new technologies, the importance of data privacy, and actionable tips for enhancing cybersecurity. Discover practical compliance strategies and get expert guidance on audits and risk assessments. Elevate your security in 2024-don't miss out!
Explore what experienced content marketers and SEOs are most focused on as we move closer to the new year!
To help sales teams better prepare for the upcoming year and set attainable goals, we talked with sales development leaders from Venafi and Labelbox.
What to expect from this session:
Deep dive into Top 5 GTM trends that will be top of mind for leaders in 2024
Real strategies from C-Level execs on leveraging AI
Ideas on driving productivity and new standard for business relationships
Discussion on how to use content and communication to amplify your GTM plan
(Truly) customer-centric GTM motion
This will be THE discussion setting your outlook for 2024.
Let's collaborate on the future of GTM together!
