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Lessons From A Cold Texan: How Marketers Can Prepare For A Crisis
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(Likely) First Cyberintrusion Into An American Water Treatment System
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For Super Bowl LV Advertisers, It Pays To Be Brave
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Take Security To The Zero Trust Edge
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Environmental Initiatives Dominate Sustainability Efforts Of Financial Services Firms
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How PCC Turned Its Undifferentiated Rewards Program Into A Loyalty And Engagement Driver
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A Consumer "Tech-celeration" Is Advancing Behaviors But Straining Emotions
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The Real Amazon Question: Can Amazon Retain A Day One Culture When The Only Person From Day One Departs?
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Make COVID-19 The Supply Chain's Final Cautionary Tale
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What I See Coming For The Channel: 2021
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Microsoft Is Now A Cybersecurity Behemoth
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The Scrum Guide 2020 Aims For Focus And Inclusivity But Might Scare Designers Away
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How Customer Service Can Emerge Stronger From The Pandemic In 2021
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CDOs Wanted: Dedicated, Expanded Data Insights Leadership
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La Mesure De La Performance Est À Votre Portée !
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Prodigal Son Gelsinger Returns As Intel CEO
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Insights From The Cutting-Room Floor
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CX Leaders: Vendor Consolidation Continues With Two Smart Acquisitions
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Cybersecurity Lessons Learned From Snowmageddon
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Just In Time, The SAST Market Has Embraced The Developer
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Consumers Are On Social Media, But That Doesn't Mean They Want To Hear From You
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Brands Bear (Some) Blame For Conditions At Outsourcers
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In 2021, Banks Must Sustain The Digital Momentum
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Four Levers That Drive Cloud-Native Decision-Making
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Awareness Isn't Enough - It's Time To Change Behaviors
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Are You Ready For The Convergence Of ABM And Demand Technologies?
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Navigating Your Way Through The Maze Of B2B Marketing Data Providers
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What's The ROI Of CX Transformation?
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AI Drives The Evolution Of Technology And Data Governance
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Amazon, Berkshire Hathaway, And JPMC's Haven Disbands - What That Means For Healthcare Companies
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Can Your Sales Rep Be Influenced By Commission?
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Privacy And Security: We Need Both For Communications, And There's An App For That
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Five Actions Every Portfolio Marketer Should Take To Drive Business Value In 2021
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Customer Service Technologies Are Variably Effective: Know Your Options
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Insights From Forrester's US Retail Recovery Heat Map, January 2021
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The Top Tech That Will Win Over Banks In 2021
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What B2B Marketing Leaders Are Measuring: Five Key Takeaways
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Update Your Understanding Of Emotion (Hint: It's Not Just Feelings)
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Channel Software Tech Stack 2021
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The Best Is Yet To Come For Grocery E-Commerce In 2021
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Emerging-Company Leaders, Are You Prepared For Exit?
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Four Key Takeaways For Brands From CES 2021
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On International Data Privacy Day, Celebrate Your Employees' Privacy
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It's Time To Crack The B2B Sales Gender Diversity Code
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It's Time To Stop Paying For Commoditized Endpoint Security Features
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Le CDO Prend Sa Place Autour de la Table
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How Did I Score On My Channel Outlook For 2020?
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Empowered Consumers Call For Sustainability Transformation
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GE Healthcare: Brand Storytelling During A Crisis
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Why The Service Mesh Should Fade Out Of Sight
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Emerging-Company Sales Leaders: Shape-Shift Or Face Failure
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Forecasting In Uncertainty: Georgia's Senate Elections Improve The Outlook For The US Tech Market In 2021
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It's Likely You Already Have Low-Code Developers - Get Them Into Your Security Neighborhood
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解密中国当代投资者画像
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The Well-Being Opportunity For Financial Services Firms
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What You Can't See Will Hurt You: Leveraging Digital Insights To Drive Sales
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What To Expect From CES 2021
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Voulez-Vous Parler Social Networks' Content Moderation Policies?
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Frustrated With Findability? Tagging Content Takes Teamwork
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The Future Of Commerce Technology Is On FIRE - And It's A Good Thing
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How B2B CMOs Can Win Over The Company Board
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COVID-19 Offers The Opportunity To Redesign The Physical Office
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Growth Marketers Ignore E-Channels At Their Peril
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What A Biden-Harris Administration Means For The Healthcare Industry
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The New Change Management: Automated And Decentralized
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Do You Know The $-Value Of Improving CX?
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IoT Solutions Power Safe, Speedy, And Cold COVID-19 Vaccine Delivery
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The Deferred Payment Market Has Officially Taken Off
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Airport Data Validates Need For Real-Time Customer Obsession
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Bold At Work Profile: UiPath's Marketing Transformation
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AI And The Sales Rep: Where Does The Machine Stop And The Human Begin?
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On The Second Day Of Christmas My Analyst Gave To Me: Solutions To The Top Two Account-Based Marketing Challenges!
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Under The Forrester Tree: Twelve Surprise Gifts From Our Analysts To You!
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Key Takeaways From The Forrester Wave™: Hybrid Cloud Management, Q4 2020
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Happy B2B "Contentukkah": Spinning The Editorial Dreidel
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Five Ways To Ensure Deep Collaboration Between Marketing And CX
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The SolarWinds And US Government Breach Is Not A Marketing Opportunity
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What 2020 Taught B2B Sales Leaders And Teams
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The 10 Best Ways To Spend Your B2B Paid Media Budget In 2021
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Connaissez-Vous Le RSI De L'Amélioration De L'Expérience Client ?
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Key Takeaways From The Forrester Wave™: Customer Experience Strategy Consulting Practices, Q4 2020
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Explaining Explainable AI
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Announcing The Inaugural Forrester Wave™ For Multicloud Managed Services Providers
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Google Buys Actifio - Who Knew Backups Were So Juicy?
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Three Sales Methodology Trends We Can All Get Behind
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Confessions Of A Former "Charterless" Sales Enablement Practitioner
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On The Ninth Day Of Christmas My Analyst Gave To Me: Handy Tips To Make My Demand Management Process's Performance Dance
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New Research: State Of Design Teams - We Need Your Help!
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The Race Is On: Allego Acquires Refract As Sales Tech Consolidation Accelerates
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Sizing The AI Software Market: Not As Big As Investors Expect But Still $37 Billion By 2025
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Security Vendors: It's Time To Come Clean About Intrusions
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Consumers Ride A Rising Tide Of Consumer Energy Into 2021
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It's Time Chatbots And Virtual Assistants Play A Bigger Role In The B2B Buyer Journey
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Brand Spotlight 2020: In A Difficult Year, The Best Brands Shine Bright
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Twelve (Christmas) Tips To Make Your Virtual Events Go Off With A Bang In 2021!
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No One Should Be Surprised About The Facebook, Inc. Lawsuit In The US
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