Vizient gained thousands of new followers and increased their awareness and engagement with the help of Employee Advocacy by Sprout Social.
Join Nick Bennett (Director of Evangelism & Customer Marketing, Alyce), Meisha Bochicchio (Senior Content Marketing Manager, Goldcast), Hiba Amin (Senior Marketing Manager, Demand Generation, Testbox), and John Bonini (Director of Marketing, Databox and Founder, Some Good Content) to walk through how modern day marketers are thinking about content distribution and how we can begin to use it to run laps around our competition.
Each generation uses search differently. Here's how you can increase leads to Baby Boomers, Gen X, Millennials, and Gen Z, with search.
Macroeconomic conditions and changes in B2B buying behavior have made traditional ad playbooks pricier, less effective, and less scalable. Get the guide to learn how to optimize and adapt your ad strategies to weather any storm.
Content marketing can drive leads, increase brand awareness, and more. Check out our 5 building blocks of a content marketing campaign, here!