Top 5 in Marketing this week
The Juice is home to the best marketing and sales content on the internet.
These 5 resources were the most popular on The Juice last week. 🧃
How to Build Strategic Marketing Content

In this AI forward world you need to create content that builds trust and fosters long-term relationships with your audience. It's about turning your brand into a beacon of knowledge and reliability in your industry. So, how do we navigate this journey? This guide dives deep into the world of content marketing, tailored specifically for agencies and small business owners.

Toolkit
BOFU Content that Drives Pipeline: Masterclass

Struggling with BOFU content formats and showing clear ROI from content pieces? Been there, done that – that's why we're bringing you a first-of-its-kind masterclass with Lashay Lewis, a content strategist specializing in BOFU content.

Join us to learn all you need to know about creating content that drives the pipeline!
Key Takeaways:
-Tailor content for bottom-of-the-funnel prospects.
-Create engaging content blending information with emotion.
-Structure content for conversions and track revenue for clear ROI.
-Identify BOFU keywords and adjust your SEO strategy.
-Learn about content formats that maximize conversions.

Webinar
Attribution Showdown: Marketing Ops vs. Sales Ops

Imagine this: it's been 7 months since a sales rep's last outbound effort. A ton of work, some opens, but no responses. Fast forward to now, marketing has run a recent campaign and caught their attention...
When the deal closes, the age-old attribution question arises: Who deserves the credit? Was it the rep that reached out to the contact in the first place, or the marketing team that engaged them in a new campaign?
This is merely one of many cases in the sales vs marketing showdown, but it doesn't have to be this way.

Future Event
The complete guide to social media campaigns [+ 4 examples for 2024]

In this guide, we're sharing the essential steps to running a social media campaign plan, four (and a few bonus) of our favorite recent campaigns and 20 tips for building your own unforgettable campaign.

Article
RevRoom Specials: How Brands are Using AI with Kyle Coleman

Join us for the next edition of RevRoom Special featuring Kyle Coleman, CMO at Copy.ai, where we'll explore how SaaS brands can leverage AI in their GTM strategy. Use cases, best practices and new setup of the teams / processes / strategies that will allow leaders to adapt AI in a business-driven way.

Webinar