Top Marketing eBooks
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These are the ebooks that are trending with marketers right now. 🧃
The State of Business Growth in 2024

Find out what small businesses like yours are doing to adapt and thrive in today's economy.

The 2024 State of Business Growth report reveals how recent market shifts are impacting small businesses, what strategies set teams who achieved their 2023 goals apart from those who did not, and action plans to inform your 2024 goals.

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DAY 8: Keeping Humans in the Loop with Generative AI

Generative AI is ushering in dramatic changes in content marketing. The potential to save time and resources, no doubt, is a major part of its appeal. But this technology comes with complexities and challenges, including data quality and bias, to ethical considerations.

To successfully embrace generative AI, it's essential to understand both the capabilities and limitations of this technology. Human involvement and oversight is critical to its responsible implementation. With the right approach, content marketers can make the most of generative AI's potential, ensuring their content is accurate, relevant, and aligned with brand values.

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The Ultimate Guide to Content Strategy

There's so much information out there about how to build a content strategy. Here's everything you need to know from how to build it, content types, terminology breakdowns and more.

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The Complete SEO Content and Technical Audit Guide

In this guide, we walk through a four-step process for conducting an SEO content and technical audit, and then acting on that insight. Having crawled over 100,000+ sites, who better to help put together this manual than Patrick Hathaway, Director of Sitebulb. If you missed it, Patrick and MarketMuse co-founder Jeff Coyle got into a deep discussion on content audits in a recent webinar.

Basically, a content audit focuses on evaluating the quality, relevance, and effectiveness of a website's content. The goal is to identify issues like content gaps, poorly-performing pages, outdated, irrelevant, or low-quality content, and opportunities for optimization. The process involves collecting data about all the web pages across a website and making decisions about whether to keep, update, merge, or remove pages.

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10 Things Every Small Business Should Automate

Start automating repetitive tasks like lead collection, follow-up, and invoicing so you can free up your time to focus on what matters most - whether that's growing your business, actually having free time again, or both.

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